Senior Vice President, Integrated Marketing

Job Description

Fabletics is currently looking for a Senior Vice President, Integrated Marketing.

How Do You Fit In?

We are searching for a strategic and execution-driven marketing leader to drive integrated marketing excellence across all Fabletics channels globally. As SVP, Integrated Marketing, you will oversee brand marketing, social media, retail marketing, CRM, and PR ensuring cohesive, high-performing marketing execution that delivers measurable business results. You will focus on translating creative and brand strategy into omnichannel execution that drives customer acquisition, engagement, and retention.

In this high-impact executive role, you will work closely with the Brand President, Chief Creative Officer, Chief Growth Officer, and other cross-functional leaders to orchestrate aligned marketing initiatives across every consumer touchpoint. You will ensure that brand storytelling is executed flawlessly across digital, retail, and experiential platforms - partnering with the Creative organization on direction and the Growth team on performance alignment. You will also collaborate with the Retail organization to elevate in-store marketing and customer experience.

The ideal candidate combines creativity with data-driven execution, thrives in fast-paced environments, and has a proven ability to deliver measurable marketing outcomes through cross-functional collaboration. This position reports to the Chief Creative Officer and partners closely with the Brand President.

Responsibilities

• Lead a high-performing integrated marketing team across Brand and Retail Marketing, CRM, Social Media, Partnerships, and PR.
• Orchestrate end-to-end marketing execution across owned, earned, and shared channels to ensure consistency, performance, and impact.
• Partner with the Creative organization to bring the brand vision to life through cohesive campaign execution, ensuring creative excellence aligns with business goals.
• Collaborate with the Retail organization to drive in-store marketing and customer experience initiatives that enhance engagement, traffic, and conversion.
• Oversee CRM strategy and execution to optimize acquisition, retention, and loyalty across channels.
• Lead PR and communications efforts to strengthen brand reputation and awareness.
• Partner with Merchandising and Design to align marketing execution with key product and category strategies.
• Build and manage relationships with external agencies to ensure best-in-class execution and integration across channels.
• Establish marketing analytics frameworks, ensuring insights and data inform planning, optimization, and investment decisions.

What You Can Bring :

Where we are :

Compensation & Total Rewards :

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes :

The annual base salary range for this position is from $285,000-$350,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.

#LI-MF1

Security Alert : Protect yourself from scams

At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom-never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and / or requirements.