Consumer Insights Manager

Job Description

We are looking for a dynamic Consumer Insights Manager to join our Global Consumer Insights team! This role will lead market research initiatives supporting Aristocrat across both Gaming (land-based slot machines) and Interactive (online real-money gaming) businesses. In this highly collaborative and pivotal role, you will report to the Director of Consumer Insights and engage with global studios to deliver consumer-centric insights that drive business growth and product decisions within the regulated gaming sector.

What You'll Do

Develop positive relationships with slot studios, handling day-to-day research activities to understand business needs and deliver actionable insights.

Collaborate with fellow colleagues from the Market Research unit and crucial collaborators dedicated to the gaming sector.

Develop and implement various research methodologies, such as art and theme testing, landscape studies, player motivation research, hardware studies, and driven happiness evaluations.

Build clear, insightful reports and presentations, translating findings into meaningful narratives and actionable recommendations for teams across the organization, including senior executives.

Include secondary industry or internal data to complement primary research insights and ensure a complete understanding of player preferences and behaviors.

Manage relationships with existing research vendors and onboard new partners as needed to support research initiatives optimally.

Prior experience in the slots gaming, casino, real-money online gaming, or closely related regulated entertainment markets is required.

What We're Looking For

3+ years of experience with market research methodologies with hands-on project management from start to finish.

Strong writing and presentation skills, with the ability to effectively communicate findings to various stakeholders.

Proficiency in crafting reports and presenting insights, ensuring clarity and relevance for different audiences.

Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines.

Demonstrating proven experience of using internal data sources and / or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making.

Preferred : Master’s degree or equivalent experience in market research, psychology, business, or a related field.

Experience conducting research in a regulated industry, such as gaming, finance, or healthcare, with a strong understanding of compliance considerations; direct experience in real-money gaming (land-based and / or online) is highly desirable.

Hands-on experience with qualitative research methods, including in-person research, product testing, intercept interviews, and other face-to-face methodologies to gather deep consumer insights.

Proficiency with survey tools (e.g., Qualtrics), data analysis software (e.g., SPSS), or consumer panels is advantageous.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M / F / D / V

World Leader in Gaming Entertainment

Robust benefits package

Global career opportunities

Our Values

All about the Player

Talent Unleashed

Collective Brilliance

Good Business Good Citizen

Travel Expectations

Up to 25%

Pay Range

$91,921 - $170,710 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.