Senior Brand Manager

Get AI-powered advice on this job and more exclusive features.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Location : New York, New York - Hybrid - (3 Days / Week In-Person)

Reports To : SVP of Marketing

Company Overview : TRUFF is a premium truffle-infused condiments brand. In 2015, TRUFF’s co-founders built the popular food and lifestyle Instagram account @sauce. In 2017, Truff co-founders launched their first viral product. TRUFF’s Original Hot Sauce catapulted to success when Oprah selected it as one of her “Favorite Things.” After six years on Oprah’s “Favorite Things” list and several groundbreaking new Hot Sauce flavors, TRUFF has become one of the fastest growing brands in the Hot Sauce category. Over the last few years, TRUFF has built on its unique flavor profile to launch new products in complimentary condiment categories – pasta sauce, mayo, oil, and seasonings. TRUFF’s uniquely premium taste and aroma amplify the flavor experience of everyday dishes. Whether it’s a buttery omelet drizzled with TRUFF Hot Sauce or a cheeseburger dripping with Spicy TRUFF Mayo, TRUFF makes good food taste better.

Job Summary : This role will play a critical role in leading owned and earned marketing at TRUFF including email, influencer, PR, recipes, organic social, and trade shows. This role will also manage our shopper marketing activities. With respect to shopper, this role will manage an agency that assists on sponsored search and then will work directly with the SVP of Marketing on other shopper activities including retailer display ads, in-store signage, targeted promotions etc. With respect to organic social, this role will manage an experienced social media manager who is responsible for social strategy, content creation, and community management. This role will also support always-on marketing, partnerships, brand strategy, and paid media campaigns. This role will lead monthly marketing reporting with an eye towards continuously assessing the impact of our brand marketing against our key brand, shopper, and sales goals.

Brand Strategy

• Support on crystalizing the brand identity, brand look and feel, and brand voice
• Ensure brand consistency across all marketing platforms
• Support on the development and implementation of comprehensive brand strategies to increase household penetration and drive velocities

Brand Marketing :

Market Analysis and Consumer Insights

Team Leadership and Collaboration :

Qualifications :

Comp : Commensurate with Experience.

Benefits : PTO / Sick Pay, Wellness reimbursement, health insurance with dependent coverage, 401k match.

Seniority level

Employment type

Job function

#J-18808-Ljbffr