Content Marketing Coordinator
Job Description
Job Description
We are looking for a talented and creative individual to join our marketing team as a Content Marketing Coordinator. The Content Marketing Coordinator will be responsible for developing engaging and compelling content that resonates with our target audience across various digital platforms.
This role requires a combination of strong writing skills, creativity, and a deep understanding of digital marketing trends.
Position could be Full-time or Part-time.
Essential Functions
- Develop content strategies aligned with marketing objectives to attract, engage and convert our target audience.
- Create high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, case studies, eBooks, whitepapers and more.
- Collaborate with cross-functional teams to brainstorm and generate content ideas that support marketing campaigns, product launches and brand initiatives.
- Conduct thorough research on industry trends, customer preferences and competitor activity to inform content planning and creation.
- Optimize content for search engines (SEO) by incorporating relevant keywords, meta tags and optimizing content structure for improved discoverability.
- Develop compelling calls-to-action (CTAs) to drive user engagement and conversion across all content touchpoints.
Additional Responsibilities
- Manage content calendars and schedules to ensure timely delivery of content across all channels, coordinating with internal stakeholders and external contributors as needed.
- Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and generate reports to track key metrics and measure the effectiveness of content initiatives.
Requirements
- Field of study in Marketing, Communications, Journalism, English or related field preferred.
- Experience in content creation or copywriting.
- Exceptional writing skills with a keen eye for detail and the ability to adapt writing style to different audiences and platforms.
- Strong understanding of digital marketing principles, including SEO, content marketing, social media and email marketing.
- Proficiency in Microsoft Office Suite required.
- Creative thinker with a passion for storytelling and generating innovative content ideas.
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