Email Marketing Specialist

A company is looking for an Email Marketing Strategist responsible for building and executing B2B email marketing programs.

Key Responsibilities :

Manage the end-to-end email marketing process, including scheduling, segmentation, and deployment

Build and execute nurture programs to engage prospects and support retention initiatives

Continuously monitor and analyze campaign performance metrics to identify trends and areas for improvement

Required Qualifications :

5+ years of experience in B2B email marketing; SaaS experience preferred

Proven success in developing and executing multi-touch email campaigns

Strong analytical skills to interpret campaign data and translate insights into action

Proficiency with marketing automation platforms such as HubSpot or Marketo

Bachelor's degree in Marketing, Communications, or a related field (preferred)