Product Marketing Specialist
As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth.
As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy.
Your responsibilities will include :
Sales Enablement, Pre-sales Support
- Support Sales team in customer and market research.
- Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.
- Drive outbound marketing / lead-gen activities to fuel our sales pipeline.
Product Marketing & Thought Leadership
- Maintain and strengthen Predii’s position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and / or event formats.
- Ensure Predii's Marketing / Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.
- Craft compelling product messaging, user stories and articulate unique selling proposition (USP).
Content Marketing
- Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.
- Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.
- Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.
- Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.
- Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.
Requirements and Skills :
- Bachelor’s degree in Business, Marketing, Communications, or a relevant field.
- 2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.
- Proven experience in content generation, writing, editorial work, or comparable
- Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.
- Excellent proficiency in MS Office, specifically PowerPoint.
- Excellent verbal and written communication skills.
- Team player with collaborative attitude and proactive problem-solving
- Creative mind-set and hands-on work attitude
Product Marketing Specialist Intern
Develop specific marketing requirements for SensArray products and product families to increase penetration of new products and adoption of existing products. Identify and generate a new product excellence strategy for VLSI, which includes defining new products and improvements to existing products ...
Product Marketing Specialist – Application Processor
As a Product Marketing Specialist, you will play a pivotal role in driving the success of our Application Processor IP products across target markets. Continuously engage with stakeholders throughout the product lifecycle to refine and adapt the product family to evolving market needs. Coordinate wi...
Product Marketing Specialist
As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth. As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy. Product Marketing & Thought L...
Product Marketing Specialist
As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth. As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy. Product Marketing & Thoug...
Product Marketing Specialist
Direct product management activities such as creating SKUs, updating user guides, launching products, managing KOL relationships, collecting customer voices on new products and feedback on existing ones, and working with R&D on customer and product requirements. Experience in various forms of di...
Product Marketing Specialist
Direct product management activities such as creating SKUs, updating user guides, launching products, managing KOL relationships, collecting customer voices on new products and feedback on existing ones, and working with R&D on customer and product requirements. Experience in various forms of di...
Product Marketing Specialist - Application Processor
As a Product Marketing Specialist, you will play a pivotal role in driving the success of our Application Processor IP products across target markets. Continuously engage with stakeholders throughout the product lifecycle to refine and adapt the product family to evolving market needs. Coordinate wi...
Product Marketing Specialist/Mgr
Senior Product Marketing Manager. In this role, you will collaborate closely with product teams to shape the product roadmap and align priorities with overarching business objectives. Collaborate with product teams to develop and refine the product roadmap and drive customer value. Lead cross-functi...
Product Marketing Manager, Vertical Specialist - Financial Services/Insurance
Sitting at the intersection of market analysis, product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team. The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using...
Product Marketing Specialist Intern
Develop specific marketing requirements for SensArray products and product families to increase penetration of new products and adoption of existing products. Identify and generate a new product excellence strategy for VLSI, which includes defining new products and improvements to existing products ...