Manager, CRM Marketing & Lifecycle Operations - Health & Wellness Food Products

Executive Alliance is pleased to represent our client who are a renowned global baby products manufacturer and distributor. They produce innovative products and functional gear for children and their caregivers, holding over 350+ patents to date, and more than 250 international product and brand design awards. Their products are sold in more than 50 countries and have received over 1M five-star reviews.

They are seeking a Manager or Senior Manager of CRM Marketing & Lifecycle Operations to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.

NOTE : This hybrid (3 / 2) opportunity sits in the greater Los Angeles area near Sherman Oaks, CA. This is not a fully remote role.

The ideal Manager will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty, and will be a champion cross-functional collaborator. This person will report to the Director, e-Commerce.

Responsibilities :

• Customer Lifecycle Strategy : Increase the company's repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention.
• Customer Journey Mapping : Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with the company's diverse customer segments.
• Retention Marketing Programs : Lead the development of retention programs such as loyalty initiatives, re-engagement efforts, and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice.
• Subscription Development : Play a key role in developing the company's subscription business with strategies to drive subscriber acquisition, retention, and LTV.
• Data-Driven Optimization : Use customer insights, data analytics, and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance.
• Cross-Functional Collaboration : Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience.
• KPI Monitoring & Reporting : Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth.

Job Requirements : Qualifications :

Contact Details : Doug Wald

Vice President of Recruiting

Executive Alliance

doug@execsallied.com