Head of Sales - Foodservice

About Flora Food Group

We offer consumers a compelling choice in four growing categories : butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location : Hybrid in Hackensack, NJ, 2-3 days a week

Reports to : Senior Vice President of Sales

Compensation : $250,000 - $270,000 Base Salary

About the Role

Flora FG is a fast-growing player in the food and beverage industry, with a strong foundation in retail and an emerging footprint in food service. Our Butter Spreads and Margarine Category (BSM) remains underdeveloped, presenting a significant opportunity to shape and scale a high-impact growth engine. The Creams category, in particular, represents a sizable and exciting opportunity for expansion as well.

With a current food service business of approximately $25 million , this division is expected to triple in size , becoming a cornerstone of Flora FG's growth strategy.

We are seeking a bold, entrepreneurial, and people-first leader to build and scale our Food Service business. This is a high-impact role that will shape the future of Flora FG's presence in the out-of-home and industrial channels. The Head of Food Service and Industrial Sales will be responsible for developing strategy, building a high-performing team, and driving execution across sales, customer development, and channel partnerships.

What You'll Do

• Strategic Leadership : Define and execute the Food Service strategy, with a focus on BSM and Creams as priority growth areas.
• Team Building : Recruit, develop, and inspire a team of passionate sales and customer development professionals.
• Customer Development : Build strong relationships with key food service operators, distributors, and channel partners.
• Cross-Functional Influence : Work closely with Marketing, R&D, and Supply Chain to influence internal activities and drive fit-for-purpose innovation tailored to Food Service and Industrial customers.
• P&L Ownership : Manage budgets, forecasts, and performance metrics to ensure profitable growth.

About You

Impact

Flora FG's food service business is at a critical inflection point. With BSM still in its infancy and Creams offering a sizable, untapped opportunity, the Head of Food Service will play a central role in shaping the next chapter of our growth story. This is a rare chance to lead with impact, build with purpose, and grow with speed.

What's next

If this position sounds interesting, please hit the apply button now!

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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.