Senior Demand Generation Manager, Prospect Lifecycle

Senior Demand Generation Manager, Prospect Lifecycle

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investorsincluding Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrockand was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the Role

As Rippling's Lifecycle Marketing Manager, you'll design and execute programs that move prospects seamlessly through every stage of the journey. You'll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. This is a highly cross-functional role. You'll work closely with growth, product marketing, brand, content, sales, and customer success to build, test, and scale programs that impact pipeline and revenue. Rippling's marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling "the 1% of the 1%" - and lifecycle is central to unlocking our next phase of scale.

What You Will Do

• Develop and execute lifecycle marketing programs across email, organic and paid channels to accelerate engagement, demo requests, and product adoption.
• Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Partner with product, growth, and data teams to identify lead firmographic and behavioral triggers, map journeys, and build personalized nurture streams that increase activation and retention.
• Launch onboarding, re-engagement, and winback campaigns that guide users toward aha moments and drive usage across our multi-product suite.
• Analyze performance across touchpoints and identify areas to optimize. Shift resources to what's working, test new ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, product-led growth, and salesensuring messaging, timing, and experience are aligned across the customer lifecycle.

What You Will Need

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone's compensationincluding a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is :

111,000 - 194,250 USD per year (US Tier 1)