Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to design, execute, and optimize marketing programs that drive engagement and conversion.

Key Responsibilities

Design and execute automated customer lifecycle marketing strategies to engage and convert leads

Build and optimize nurture programs in Marketo aligned with buyer journeys

Collaborate with cross-functional teams to ensure consistent messaging and optimize conversion tools

Required Qualifications

Bachelor's Degree in marketing, business, or related field

4-7+ years of experience in B2B SaaS marketing, focusing on lifecycle and demand generation

Hands-on experience with Marketo or similar platforms for email campaign management

Strong understanding of funnel metrics and conversion optimization

Experience with landing pages and lead capture tools