Paid Media Manager

Paid Media Manager

The Paid Media Manager position aims to develop and manage the effectiveness and execution of SHI's digital marketing programs, including cobranded campaigns with partners. Success will be measured by an overall increase of the success of partner digital marketing campaigns, timely feedback and optimization of those campaigns, amount of actionable traffic generated and provided to SHI's website, establishment and tracking of KPIs to gauge the effectiveness of programs, and campaigns and communicate their value to SHI. The Paid Media Manager will work closely with our internal digital partner marketing managers, our internal growth marketing team, the partner marketing team, and external resources to execute digital marketing campaigns and track their effectiveness. You will showcase your marketing campaigns' overall results and energy by building reports with our business insights team. This position is part of the SHI Marketing Team.

Role Description

• Plan, launch, and manage paid media campaigns across platforms, including Google Ads, Meta Ads (Facebook / Instagram), LinkedIn Ads, and Spotify Ads.
• Collaborate with internal stakeholders to align campaign goals with business objectives.
• Monitor campaign performance daily and implement optimizations to improve ROI, CTR, conversion rates, and other KPIs. Test new ideas using A / B testing in ads and landing pages, and provide measured results to showcase where improvements have been made.
• Increase conversions through improved quality of deliverables, including high-quality ads and strong messaging.
• Manage the efforts of an extended campaign team (both social media, creative design, and partner managers) and own the reporting and optimization of campaigns.
• Collect and share the qualitative and quantitative data back to the organization with Business Insights Team to determine and develop required reports and recommend areas of improvement. Analyze the data of partner campaigns to provide opportunities for optimization.
• Collaborate with a larger Partner Marketing Team to develop new programs and improve all partner digital marketing offerings / programs.
• Perform digital platforms research and recommendations by exploring, reviewing, and testing new and exciting digital marketing tactics and platforms.
• Offer a strategic approach in communicating programs available to SHI while providing options that meet MDF budgets and acceptable delivery timelines.
• Teach our marketing offerings to internal teams as needed.

Behaviors and Competencies

Skill Level Requirements

Other Requirements

The estimated annual pay range for this position is $65,000 - $85,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity M / F / Disability / Protected Veteran Status