Senior Manager, Paid Media

Job Description

We are seeking a data-driven and detail-oriented Paid Media Manager to implement and optimize paid advertising campaigns primarily across social, audio, and YouTube platforms. This person will ensure campaigns are set up for success, optimized for performance, and tracked rigorously to hit various KPIs. The role requires close collaboration with our Sales, Content, and Creative teams to align on strategy, messaging, and performance goals.

Key Responsibilities

• Plan and Execute Paid Media Campaigns

Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels.

Monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed.

Implement proper tracking and measurement strategies, including pixel / tag management.

Work with the Creative team to ensure ad assets meet platform specs and are optimized for performance.

Qualifications

Preferred Skills

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq : SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and / or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found atwww.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse : great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $90,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.