Marketing Manager- Chevrolet Small SUVs

Marketing Manager Of Small Suvs

As the Marketing Manager of Small SUVs, you will lead the strategic vehicle lifecycle plan including developing and executing positioning, product launch, go-to-market plan, and initiatives to optimize sales. You will lead a cross functional, matrix team that delivers a comprehensive vehicle line plan that encompasses product, pricing / incentives, advertising, promotions, and retailer channel. This position reports to the Chevrolet Senior Marketing Manager, Crossovers and SUVs.

Main Duties and Responsibilities Include :

• Develop and lead the product launch for current programs and future
• Devise product marketing initiatives to optimize sales, profit, and inventory
• Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of Chevrolet umbrella positioning
• Lead a small team of Assistant Marketing Managers and a Product Information Specialist to execute marketing strategies and plan
• Develop a high performing team through selection, feedback and coaching, performance reviews, and skill development
• Relay a deep passion for the customer journey, a consumer-first mindset and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.

For each product :

Market Performance Analytics : Sales, inventory levels, trim / package mix, profitability by configuration, days to turn, order pacing, and field / dealer feedback, etc.

Requirements :

Skills and Abilities :

Preferred qualifications :

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company.

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