Marketing Manager, LATAM(SPANISH REQUIRED)

Marketing Manager

The Marketing Manager is responsible for closely working with the franchisees in developing, implementing, and executing strategic marketing plans that drive brand growth, customer acquisition, and retention. This role requires a deep understanding of the pizza and food category in the assigned markets, strong leadership skills, and the ability to navigate the complexities of international marketing.

Qualifications :

• Bachelor's degree in marketing, Business Administration, or related field
• Proven experience as a Marketing Manager or similar role within the food and beverage industry (5+ years preferred)
• Strong understanding of international marketing, market research methods, and data analysis
• Proficiency in marketing software (e.g., CRM tools, Google Analytics, HubSpot, etc.)
• Excellent communication and interpersonal skills
• Creative thinker with the ability to develop innovative marketing strategies
• Strong project management and organizational skills
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Ability to work under pressure and meet deadlines
• Up to date with the latest trends and best practices in online and offline marketing
• Up to 20% Travel required for the role

Key Responsibilities :

Develop and implement comprehensive marketing strategies that align with the company's global objectives and local market nuances.

Plan and monitor execution of integrated marketing campaigns across digital, social media, email, content marketing, and traditional advertising channels.

Ensure consistent brand messaging and visual identity across all markets.

Develop strategies to engage with customers, enhance their experience, and build brand loyalty.

Develop and manage the BGF, ensuring all activities are cost-effective and within budget.

Adapt global marketing strategies to fit the cultural and regulatory requirements of each market.

Analyze the success of marketing campaigns and present findings and recommendations to senior management.

Help franchisees identify and establish partnerships with local organizations, vendors, and agencies to enhance marketing efforts.