VP of DTC Marketing - AirDoctor
- Full-time
VP of DTC Brand Marketing - AirDoctor
About Us
At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.
For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.
We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.
About You
You approach your work with honesty, integrity, and authenticity. You're a results-driven team player determined to make a difference with your contributions. You're looking for impactful work that truly has the power to enhance people's lives.
If this sounds like you, we want to meet you!
About the Role
AirDoctor, a pioneer in innovative air purification technology, is seeking a data-driven, strategic, and results-oriented Vice President of DTC Brand Marketing to lead and optimize our omni-channel marketing efforts. This executive-level role is instrumental in accelerating growth, maximizing customer lifetime value, and strengthening brand equity for AirDoctor and Ideal Living's emerging wellness-tech brands.
As VP of DTC Brand Marketing, you will own the development and execution of marketing strategies across performance, lifecycle, brand, and e-commerce channels. You'll lead high-performing cross-functional teams and partner with external agencies to deliver breakthrough campaigns, drive experimentation, and continuously refine the marketing mix to improve efficiency and profitability.
Key Responsibilities
Strategic Leadership & Brand Development
- Act as a core strategic contributor in shaping the product and go-to-market roadmap for AirDoctor and other emerging wellness tech brands.
- Lead brand strategy and execution for AirDoctor ensuring alignment with company vision and business goals.
- Champion a unified, premium brand experience across all consumer touchpoints, including DTC, Amazon, retail, and third-party marketplaces.
- Partner with digital agencies and internal teams to scale brand storytelling, demand generation, and customer engagement initiatives.
Omni-Channel Marketing Strategy
A / B Testing & Optimization
Competitive Analysis & Market Intelligence
Revenue & Profitability Ownership
Team Leadership & Cross-Functional Collaboration
Qualifications
Key Competencies
Join Us
This is a unique opportunity to play a central role in scaling a mission-driven brand that's improving the health and wellbeing of millions of people. If you're a strategic marketer with deep DTC experience, a passion for experimentation, and a proven record of driving growth, we invite you to apply.
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