Division Marketing Manager

The company is currently seeking a Division Marketing Manager to support the planning, directing, and implementing of marketing activities for the division. This position is responsible for executing corporate initiatives and division activities to meet company and department goals.

At Brightland Homes, LTD. we pride ourselves on our culture and our ability to make our company a place that employees enjoy coming to work each day. We believe hard work is important but we also know that balance is essential. We encourage employees in becoming their best, both personally and professionally. Everything we produce is a result of the hard work and talent of our team members. We believe that when good ideas are shared, great things can happen.

The Company offers numerous options to help its employees achieve their financial, professional, and wellness goals including :

Medical, dental, and vision insurance options

Paid time off

Company-provided life insurance policy

401(k) plan and match

Gym membership reimbursement

Career development and opportunities for advancement

Charitable activities and more

General Duties and Responsibilities

Assist in planning, developing, organizing, implementing, directing, and evaluating division Marketing initiatives in accordance with business goals and strategic plans

Analyze local market trends and recommend changes to marketing and business development strategies based on analysis and feedback

Oversee and directly participate in traffic campaigns and campaign creations (E.g. Google Places; Google Business; Google Campaigns)

Execute marketing and branding objectives following Corporate branding and marketing initiatives

Search engine optimization (E.g. Zillow, Trulia)

Prepare marketing strategies alongside Director of Sales and Marketing and division staff

Design print ads and publications utilizing Corporate Marketing Department brands and resources

Ensure brand messages are consistent

Test banners and links bi-weekly

Media plan creation and ad scheduling

Budget reconciliation for corporate and divisions

Weekly divisional web audits, blogging, copywriting, ad proofing, messaging, fair housing accuracy

Contract management of local publications / prints

Deepen relationships with all media to ensure the most effective messaging and positioning of the organization

Lead all areas of content generation and production across all media platforms

Collaborate with sales and management to develop strategic partnership activities and implement approved strategic plans

Participate in weekly staff meetings to foster new ideas and manage timely deliverables

Qualifications

Bachelor's degree in Marketing or Business with a minor in Marketing with 2 or more years of related experience or equivalent combination of experience and education

Experience managing a staff of professionals

Sound technical skills, good judgement, and strong operational focus

Well organized

Able to be self-directed and a member of a team

Strong interpersonal skills

Professional demeanor

Capable of communicating with a diverse range of individuals

Able to train and mentor others

Preferred Qualifications

Experience in new home building

At Brightland Homes, LTD. employment opportunity is based upon personal capabilities and qualifications without regard to race, creed, color, religion, sex, age, ancestry, national origin, disability, veteran status, pregnancy, genetic information, sexual orientation, gender identity, or any other protected characteristic as established by law.

If you require a reasonable accommodation to apply for this position please contact Brightland Homes' corporate offices at 972-383-4300.