SEQUEL is hiring : PUBLIC RELATIONS DIRECTOR ENTERTAINMENT (NY) in New York

New York, NY

SEQUEL is an award-winning communications and marketing agency specializing in culture, hospitality, fashion, and music. Through a multidisciplinary approach, SEQUEL creates strategies, stories and synergies for the brands and people who define the world today.

OVERVIEW

SEQUEL is actively seeking a Public Relations & Marketing Director with a focus on entertainment and talent. The Manager provides support to the Vice Founder by developing and managing key relationships that support the vision and business objectives of our clients.

KEY RESPONSIBILITIES

• In partnership with the Founder of the agency, develop a PR strategy for each client and drive implementation while demonstrating impactful results.
• Develop and execute earned media plans and secure brand building coverage for multiple clients for their music and related projects
• Increase profiles of clients by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the respective in-house and external teams.
• In line with strategy, ideate creative ways to tell our clients’ stories, celebrating campaigns, events and the profiles of each
• Create unique and creative ways for our clients to intersect pop culture (i.e. throw the first pitch at a baseball game, become the first music curator of a team, work with a gaming partner, etc.)
• Compile interview briefings for spokespeople / artists and written responses for features and news stories
• Maintain relationships with relevant journalists, media and brand partners
• Provide coverage targets (by month and by project)
• Accountable for KPI tracking and reporting, working with Manager, Coordiantor and interns
• Monitor client brand exposure, ensuring all communication and activity is in line with strategy.

WHAT YOU BRING

WHAT WE BRING

Salary is negotiable based on skills and experience.

SEQUEL i s an equal opportunities employer; we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

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