Director of Brand Marketing

Job Description

Job Description

CIVANA’s mission is to inspire mindfully, measurably greater wellness in all who crave it. The CIVANA model is shaped by a wellness philosophy that serves everyone : happiness first, healthiness always. This is delivered via a curated wellness program that focuses on connecting mental, physical, emotional and spiritual needs, providing guests with tools they can take with them wherever they go, and build upon each time they return.

ACCOLADES

• 2024, 2023, 2022, 2021, 2020 Travel & Leisure World's Best Award - #3 Top Destination Spa
• 2024, 2023, 2022, 2021, 2020, 2019 USA Today Readers' Choice Award - Top 10 Best Spa Resort
• 2024 Oprah Daily Hotel O-Wards - Top Wellness Resort to Find 2024 Your (Higher) Purpose
• 2024 Reader’s Digest - 20 Best Wellness Retreats to Help You Relax and Recharge
• 2024, 2023, 2022 OpenTable Diners' Choice Award
• 2023, 2022, 2021, 2020 Conde Nast Traveler Reader's Choice Award - Top Destination Spa in the US
• 2023 Women’s Health Travel Awards - Best Yoga Retreat in the World
• 2023 Men’s Health Travel Awards - Top Relaxation Destination
• 2023 TripAdvisor Traveler's Choice Award
• 2024, 2023, 2022 U.S. News & World Report - Best Hotels in the US
• AAA Four Diamond Rating
• AAA Inspector’s Best of Housekeeping Award

WHY YOU’LL LOVE WORKING AT CIVANA

As Director of Brand Marketing, you’ll be the strategic and creative force behind our most high-impact marketing initiatives. From shaping integrated campaigns to fueling innovative content strategies, you’ll play a pivotal role in how the world sees and engages with our brand.

Key Responsibilities

1. Provide Integrated Marketing Leadership

Own and lead quarterly campaign planning—working cross-functionally with performance marketing, sales, and creative to develop and execute end-to-end campaigns.

Craft strategic campaign briefs that inspire great work and ensure alignment to business goals.

Deliver post-campaign reporting that translates results into actionable insights and continuous improvement.

2. Maximize Revenue

Work with cross departmental teams to identify opportunities for upselling and cross-selling, launch supporting packages, and provide performance analysis.

3. Drive Creative Excellence

Champion creative boldness. Push boundaries, foster innovation, and ensure all brand expressions are high-quality, cohesive, and engaging.

4. Grow Strategic Relationships

Lead the identification and optimization of influencer, VWG (visiting wellness guides) and giveaway campaigns—ensuring high-impact collaborations that drive both awareness and conversion.

5. Build Awareness Through Content Marketing

Oversee the development and evolution of our content strategy—defining key narratives, identifying growth platforms, and exploring non-traditional formats.

Lead storytelling initiatives that deepen connection with our audiences and extend reach across organic and paid channels.

6. Nurture and Grow Customer Relationships

Tailor marketing strategies to the specific stage of the resort's lifecycle to attract the right guests and maximize revenue and lifetime value.

What We’re Looking For

7–10+ years of brand marketing experience, ideally in a fast-paced, high-growth environment

Proven track record of leading integrated marketing campaigns that drive measurable results

A creative and strategic thinker who thrives on collaboration and innovation

Exceptional communication, leadership, and project management skills

Adept in Data Analysis and Interpretation

Deep understanding of content marketing, digital channels, and audience engagement strategies