Analytics Architect

Job Title : Specialist Campaign Analytics

Location : Los Angeles, CA / NYC, NY (Onsite Hybrid)

Duration : 6+ Months

Job Description

Key Responsibilities

• Analyse campaign performance data and synthesise insights into clear, compelling stories for internal stakeholders
• Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau, Looker or Google Data Studio.
• Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams.
• Collaborate with media planning and activation teams to design and evaluate AB tests, brand lift studies and other measurement frameworks.
• Identify performance trends and anomalies, and proactively recommend optimisations to improve campaign effectiveness.
• Help maintain data cleanliness by QAing raw campaign data, correcting data errors and upholding campaign naming conventions.
• Handle ad hoc requests to contextualise campaign data and support decision-making.
• Attend weekly meetings to understand campaign launches and market trends that may impact results.
• Manage multiple campaigns simultaneously, prioritising tasks and adapting to shifting timelines in a fast-paced environment
• Stay current on industry trends, emerging technologies and best practices in digital media analytics.
• Execute special projects and provide coverage for team members as needed.

Qualifications

Nice to Haves