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Marketing & Web Developer
Marketing & Web DeveloperSkyline Sales • Salem, Oregon, United States
Marketing & Web Developer

Marketing & Web Developer

Skyline Sales • Salem, Oregon, United States
21 days ago
Job type
  • Full-time
Job description

About the Role

We are seeking a highly skilled Marketing & Web Developer who can combine technical web development expertise with modern digital marketing strategies. This role is ideal for someone who thrives in a fast-paced environment and understands the complex needs of automotive brands, manufacturers, or large corporate organizations .

You will own and support our web platforms while partnering closely with marketing leadership, design teams, and stakeholders to build high-performing digital experiences that drive measurable results—leads, conversions, engagement, and brand growth.

Key Responsibilities

  • Develop, maintain, and optimize company websites, landing pages, and digital marketing platforms for performance, usability, and conversion.
  • Partner with marketing teams to execute campaigns, integrate messaging, and build digital assets that align with corporate brand standards.
  • Implement and support SEO , CRO , and analytics strategies to increase traffic, lead generation, and customer engagement.
  • Create and manage content updates, including visuals, page layouts, and web copy, ensuring consistent brand voice and tone.
  • Collaborate cross-functionally with IT, sales, and product teams to ensure web properties comply with enterprise security and governance requirements.
  • Configure and manage integrations with CRM, marketing automation, and customer data tools (HubSpot, Salesforce, Marketo, GA4, etc.).
  • Monitor website performance, troubleshoot technical issues, and improve page speed, accessibility, and mobile responsiveness.
  • Manage web development projects end-to-end, including QA testing, deployment, version control, and documentation.
  • Provide recommendations and new ideas to improve digital experiences, customer journeys, and marketing effectiveness.
  • Stay current with web development trends, emerging marketing technologies, and best practices in the automotive or enterprise space.

Required Qualifications

  • 3+ years of experience in web development, digital marketing, or a hybrid marketing / web role.
  • Strong working knowledge of HTML, CSS, JavaScript , and modern CMS platforms (WordPress, Webflow, Drupal, Sitecore, etc.).
  • Familiarity with SEO tools , analytics platforms, and tag implementation (GA4, Google Tag Manager, Search Console).
  • Experience working with enterprise stakeholders and navigating structured processes, approvals, or compliance standards.
  • Strong project management skills with the ability to manage timelines and multiple priorities.
  • Strong understanding of marketing fundamentals : lead generation, user journeys, CTAs, and campaign performance.
  • Excellent communication skills and ability to work across departments.
  • Preferred Qualifications (Nice to Have)

  • Experience supporting automotive, manufacturing, or B2B industrial organizations.
  • Experience in large corporate environments with multi-layered brand, legal, or IT requirements.
  • Knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or Mailchimp .
  • Experience with CRM integration (Salesforce, Dynamics, etc.).
  • Familiarity with automotive dealership systems and platforms such as CDK Global and vAuto , including the ability to support integration, reporting, or marketing workflows tied to these tools.
  • Experience working with inventory feeds, dealership website platforms, and third-party automotive data providers.
  • Familiarity with frameworks such as React / Vue or backend technologies like PHP / Node.js (not required but helpful).
  • Basic design skills with tools like Figma, Adobe Creative Suite, or Canva.
  • Benefit Package :

  • Paid Time Off :  40 hours front-loaded Paid Time Off (after 90 days employment). PTO increases at 3rd and 5th year anniversaries.
  • Health Coverage :  Medical, Vision, and Dental coverage (eligible first of the month after 60 days of service).
  • Group Life Insurance :  Employer-paid Group Life Insurance (eligible first of the month after 60 days of service).
  • Holidays :  7 paid holidays each year (after 90 days employment).
  • Additional Benefits :  Voluntary Life Insurance, Legal Shield, AFLAC and more!
  • 401k Retirement Program : Eligible first of the month after 60 days of service.
  • Employee Discounts :  Enjoy employee discounts in parts, sales, and service.
  • Compensation :

    Pay range is $75,000-$90,000 depending on experience.

    If you believe this is the ideal career for you, please send a cover letter and your resume. At Skyline Ford, your success is our priority. Let’s achieve greatness together.

    Join Us Today!

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    Marketing Web Developer • Salem, Oregon, United States

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