New Development Marketing Manager - New York, NY

Marketing Manager

Corcoran New Development is seeking a Marketing Manager to join our team in New York. This in-office role reports directly to the EVP, New Development and plays a key part in bringing new residential developments to market. The Marketing Manager will collaborate with marketing team members and sales / leasing teams to support clients in pre-development planning, branding, marketing, digital, print, social media, and event-based promotions throughout the sales / leasing cycle.

Key Responsibilities :

• Develop and manage marketing initiatives under the direction of the EVP and Corcoran New Development Executive team.
• Create marketing plans, programs, timelines, and budgets to support new developments.
• Track and analyze marketing performance, providing data-driven recommendations to clients and internal teams.
• Obtain approvals for advertising and marketing expenditures while maintaining the marketing budget.
• Present marketing plans to developers and provide strategic recommendations.
• Collaborate with developers, architects, creative agencies, PR firms, media buyers, and social media consultants throughout the process.
• Recommend and oversee advertising strategies, online marketing, and branding partnerships.
• Assist in the development of marketing collateral, including renderings, branding, logos, websites, floorplans, and signage.
• Oversee the design and setup of model residences and sales / leasing galleries.
• Support the creation of sales tools and materials.
• Develop and implement broker outreach strategies and events.
• Provide recommendations to enhance property value, identify key selling points, and address project challenges.
• Work with the Corcoran New Development Executive team on planning, design, and market research, including amenity spaces, interior design, and technology.

Qualifications :