Staff Product Manager MarTech

Staff Product Manager MarTech

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world : Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms. At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job : As a Product Manager - MarTech, you will serve as the strategic bridge between Taco Bell's Marketing, Digital, and Technology teams. You will drive the vision, integration, and optimization of marketing technology solutions that enable world-class customer engagement, loyalty, and personalized experiences. Your focus will be on maximizing business value from MarTech investments, aligning technology capabilities with marketing strategies, and ensuring seamless execution across channels.

The Day-to-Day :

• Act as the primary liaison between Marketing, Digital, and Technology teams to translate business goals into MarTech solutions and roadmaps.
• Lead the identification, evaluation, and implementation of marketing technology platforms (e.g., loyalty, CRM, offers engine, personalization, analytics, MarTech orchestration).
• Partner with stakeholders to define and measure KPIs for MarTech initiatives, ensuring alignment with business objectives and customer experience goals.
• Collaborate with solution architects, product managers, and engineering teams to deliver integrated, scalable, and innovative MarTech solutions.
• Manage vendor relationships, contracts, and budgets for MarTech platforms, ensuring value, compliance, and performance.
• Analyze data and market trends to recommend enhancements, solve business challenges, and drive continuous improvement.
• Champion omni-channel customer experience strategies, integrating online and offline touchpoints (POS, mobile, e-commerce, CRM, digital menu boards, etc.).
• Facilitate agile ways of working, leveraging tools like JIRA and Confluence to ensure transparency and delivery excellence.

Is This You?

Work-Hard, Play-Hard :

Salary Range : $147,900 to $175,000 annually + bonus eligibility + equity (if applicable) + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. At Taco Bell, we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.