Director, Strategy & Analytics (Retail)Influential • Camden, NJ, US
Director, Strategy & Analytics (Retail)
Influential • Camden, NJ, US
1 day ago
Job type
- Full-time
Job descriptionPartner with Creative, Revenue, and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution Answer client objectives by leveraging a deep understanding of the marketing funnel Ensure account media plan, messaging and measurement approach aligns with the account strategy and client's business goals Present / pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media Elevate the team's skill level and knowledge in strategy by creating frameworks and mental models that can be replicated across portfolio teams Bachelor's degree or equivalent experience 8+ years agency experience in media buying / planning, omni-channel marketing, or previous strategy roles Deep understanding of end to end influencer campaigns, including creative strategy, creator frameworks, and measurement strategies Experience working closely with Creative teams to lead data driven campaign concepts Forward-thinking with a balance of strong analytical skills and creative thinking. Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite Expertise in media planning tools such as YouGov, GWI, Helixa, and Simmons Experience constructing Boolean queries and using social listening tools (i.e. Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends Experience with survey design and quantitative survey analysis for audience segmentation and insights Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies driven by culture A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders Proven ability to successfully work with and guide senior-level clients and internal portfolio teams Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing Solid understanding of media buying and channel allocation best practices Strong presentation skills and the ability to articulate and apply strategic thinking Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube Stay up to date on the latest trends and innovations in the social realm Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists Experience at an integrated marketing organization or creative agency You're passionate about social media and / or influencer marketing
Director, Strategy & Analytics (Retail)
Influential is a key leader in the Influencer Marketing space and the largest influencer marketing company in the world, by revenue. Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What We Offer :
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- 401(k) matching
- An awesome collaborative work culture, a diverse team, and more!
Influential is looking for a Director of Strategy and Analytics to provide oversight and drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients' business goals. This role works with our portfolio of Retail clients and will be responsible for delivering a variety of quick-turn campaigns within this vertical.
In General, On a Typical Day You Will :
Being a Director of Strategy and Insights Requires :
Bonus Points If :
Salary range : $120,000 - $160,000
Influential is an equal opportunity employer.
Create a job alert for this search
Director Strategy • Camden, NJ, US
Related jobs
A company is looking for a Director, Strategy & Analytics.Key Responsibilities Provide strategic consultation to clients, offering insights and solutions to their marketing challenges Identify g...Show more Director, CRM Analytics & Data Science.Key Responsibilities Define and execute the long-term vision for CRM and retention strategy, integrating data science Lead the development of predictive mo...Show more 
What success looks like in this role : .Grow the Cloud, Applications and Infrastructure (CA&I) pipeline and increase win closure rates.
Help the new logo selling teams to hunt and prospect new opportu...Show more
The Director of Product Development Strategy will lead and coordinate activities related to portfolio strategy, product development alignment, and strategic decision-making to drive Novocure's futu...Show more A company is looking for an Alliance Director - API Security.Key Responsibilities Define and execute the strategic partnership roadmap aligned with business goals Own and grow relationships with...Show more A company is looking for a Strategic Planning and Operations Director for Global Marketing Inflammation.Key Responsibilities Serve as a strategic partner to the VP, translating vision into action...Show more A company is looking for a Director of Reporting and Analytics.Key Responsibilities Directs the organization in providing critical information for fact-based decision-making Manages business and...Show more A company is looking for a Director of Global Industries and Solutions GTM Readiness Strategic Initiatives Project Management.
Key Responsibilities Oversee a team focused on strategic initiatives,...Show more 
Certara accelerates medicines using proprietary biosimulation software, technology, and services to transform traditional drug discovery and development.
Its clients include more than 2,000 biopharm...Show more A company is looking for a Director of Strategic Consulting.Key Responsibilities Design, evolve, and optimize loyalty and engagement programs for clients Lead cross-functional teams to drive str...Show more Director, Revenue Cycle Optimization.Key Responsibilities Lead and mentor teams in Revenue Optimization and Revenue Integrity functions Develop and execute strategic plans to enhance operational...Show more Influential is a key leader in the Influencer Marketing space and the largest influencer marketing company in the world, by revenue.
Trusted by over 60% of the Fortune 500, we connect our clients wi...Show more A company is looking for a Senior Director of GTM Strategy & Planning.Key Responsibilities Develop go-to market strategy in collaboration with Sales leadership and stakeholders Drive annual plan...Show more 
Director - Optimization Analytics.Customized Energy Solutions (CES), a privately-held company, is a leading service provider of market intelligence and operational support services to companies par...Show more A company is looking for a Leader, Renewals Strategy and Planning.Key Responsibilities Develop and implement strategies for customer renewals to maximize retention Analyze data to identify trend...Show more A company is looking for a Global Strategic Alliances & OEM Manager, remote position.Key Responsibilities Develop and manage strategic partnerships and OEM relationships Drive revenue growth thr...Show more A company is looking for a Director, Analytics & Research.Key Responsibilities Lead, manage, and mentor a team of Research Managers, Consultants, and Analysts Oversee a portfolio of projects inc...Show more A company is looking for a Director, Clinical Strategy & Operations.Key Responsibilities Lead and develop a high-performing team focused on forecasting, scheduling, and productivity optimization ...Show more
Director of Strategy and Analytics
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 30+ days ago • Promoted
Senior Director of CRM Analytics
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 3 days ago • Promoted
Global Strategy Senior Director
Unisys Corporation • Blue Bell, PA, United States
Full-time
Last updated: 30+ days ago • Promoted
Director, Product Development Strategy
Novocure Inc • Wayne, PA, United States
Full-time
Last updated: 30+ days ago • Promoted
Alliance Director
VirtualVocations • Philadelphia, Pennsylvania, United States
Full-time
Last updated: 30+ days ago • Promoted
Strategic Planning Director
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 30+ days ago • Promoted
Director of Reporting Analytics
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 2 days ago • Promoted
Director of Strategic Initiatives
VirtualVocations • Philadelphia, Pennsylvania, United States
Full-time
Last updated: 13 days ago • Promoted
Director of Product Strategy, Evidence Generation
Certara USA, Inc. • Wayne, PA, United States
Full-time
Last updated: 30+ days ago • Promoted
Strategic Consulting Director
VirtualVocations • Philadelphia, Pennsylvania, United States
Full-time
Last updated: 2 days ago • Promoted
Sr. Director of Revenue Cycle
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 2 days ago • Promoted
Manager, Strategy & Analytics
Influential • Camden, NJ, US
Full-time
Last updated: 9 days ago • Promoted
Senior Director of GTM Strategy
VirtualVocations • Philadelphia, Pennsylvania, United States
Full-time
Last updated: 4 days ago • Promoted
Director - Optimization Analytics
Customized Energy Solutions • Philadelphia, PA, US
Full-time
Last updated: 30+ days ago • Promoted
Renewals Strategy Leader
VirtualVocations • Philadelphia, Pennsylvania, United States
Full-time
Last updated: 2 days ago • Promoted
Global Strategic Alliances Manager
VirtualVocations • Philadelphia, Pennsylvania, United States
Full-time
Last updated: 3 days ago • Promoted
Director of Analytics Research
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 2 days ago • Promoted
Director of Clinical Strategy
VirtualVocations • Hamilton, New Jersey, United States
Full-time
Last updated: 30+ days ago • Promoted