Principal Performance Marketing Strategist

Principal Performance Marketing Strategist

Chime is committed to our mission of uniting everyday people to unlock financial progress. To continue scaling growth, we're seeking a Principal Performance Marketing Strategist to join our Growth Marketing team. In this high-impact role, you'll shape and execute data-driven media strategies to accelerate member acquisition across Chime's markets. You will own the full-funnel media approachbalancing proven performance levers with emerging upper-funnel channelswhile ensuring our investments deliver measurable impact.

As a senior leader on the team, you'll translate business goals into scalable media plans, guide budget allocation, and collaborate across Product Marketing, Data, Finance, and Creative to ensure media investments align with company priorities. This role requires strong executive communication, cross-functional influence, and partnership with both internal teams and external platforms.

The base salary offered for this role and level of experience will begin at $146,610 and up to $207,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to :

• Develop and execute data-driven media strategies to drive new member acquisition.
• Lead allocation of media investments across digital, mobile, offline, and emerging channels.
• Partner with internal media leads and channel owners to optimize for volume, efficiency, and brand consistency.
• Design and implement robust measurement strategies, leveraging Media Mix Modeling, incrementality testing, and in-channel analytics.
• Champion Chime's Media Mix Model workstream, turning insights into actionable investment shifts.
• Collaborate closely with cross-functional partners (Data, Analytics, Finance, Product Marketing, and Creative) to ensure alignment on goals and execution.
• Manage relationships with agencies and scaled partners (Meta, Google, etc.), driving accountability on pacing, creative enablement, and performance.
• Deliver impact reporting on paid marketing efforts, translating data into actionable insights and executive-ready narratives.
• Optimize existing processes and introduce new ones to improve cross-functional collaboration and business outcomes.

To thrive in this role, you have :