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VP of Operations - Health, Beauty & Wellness

VP of Operations - Health, Beauty & Wellness

TheMasonGroupEatontown, NJ, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

VP of Operations – Consumer Health, Beauty & Wellness Products

Location : Eatontown, New Jersey

Job Type : Full-Time | Travel : Up to 10%

Industry : Consumer Packaged Goods (CPG) | eCommerce | Health & Wellness | Beauty | Nutrition

About the Opportunity

A fast-growing, privately held consumer lifestyle brand with $44M+ in annual revenue is seeking a dynamic operations professional to lead the next phase of expansion across its multi-product portfolio. With offerings spanning health & wellness, skincare, beauty, and nutrition, this omnichannel brand is positioned for continued innovation and scale across both direct-to-consumer (DTC) and wholesale distribution markets.

The ideal candidate will bring proven executive leadership experience in a consumer products company, preferably with expertise in at least one of the following verticals : health & wellness, skincare, beauty, or nutrition . This role is ideal for an entrepreneurial leader who thrives on strategy, execution, team development, and creating scalable growth systems.

Key Responsibilities

Strategic Leadership & Business Innovation

  • Develop and execute long-term strategic plans aligned with revenue goals, customer insights, and evolving market trends.
  • Lead business transformation and brand evolution across a growing portfolio of wellness-oriented consumer products.
  • Drive expansion into new product categories and channels, ensuring alignment under a unified corporate brand vision.
  • Balance entrepreneurial thinking with structured execution—owning both the big picture and the operational detail.

Sales Growth & Omnichannel Expansion

  • Oversee revenue growth across eCommerce (DTC), wholesale distribution, and B2B partnerships .
  • Create and lead high-impact sales strategies for customer acquisition, retention, and channel optimization.
  • Build and maintain strong partnerships with national retailers, key accounts, distributors, and industry stakeholders .
  • Collaborate with marketing, product, and sales teams to align go-to-market strategies for new launches.

    • Operational Excellence & Cross-Functional Leadership

  • Lead all operational functions : product development, marketing, fulfillment, supply chain, finance, HR, and customer service.
  • Optimize business systems and team structure to support scale, speed, and service excellence.
  • Drive data-informed decisions, track KPIs, and manage company-wide budgets and financial targets.
  • Balance daily operational needs with longer-term strategic growth initiatives.

    • People Leadership, Coaching & Culture

  • Inspire and develop a high-performing leadership team through coaching, mentorship, and formal development programs.
  • Champion a family-oriented, collaborative culture that supports accountability, creativity, and inclusion.
  • Lead with approachability and clarity, providing constructive feedback and employee engagement strategies that support retention and growth.
  • Promote a workplace culture of continuous learning, ownership, and aligned success.

    • Industry Presence & Brand Advocacy

  • Represent the brand at trade shows, industry events, expos, and key partner meetings .
  • Lead the company’s external visibility strategy to build brand equity, media relationships, and investor confidence (if applicable).
  • Use insights from the marketplace to guide innovation, product positioning, and competitive differentiation.

    • Technology & Business Systems

  • Oversee the adoption and usage of enterprise technology platforms to drive operational effectiveness.
  • Must have hands-on experience with NetSuite (ERP) or similar platforms for managing financials, supply chain, and inventory.
  • Familiarity with modern HRIS systems and workforce management tools is strongly preferred.
  • Leverage analytics, eCommerce platforms, CRM, and marketing automation tools to guide business decisions and growth strategies.

    • Preferred Qualifications

  • 10+ years of leadership experience in a consumer products company.
  • Direct experience in at least one of the following industries is preferred : health & wellness, skincare, beauty, or nutrition .
  • Proven success in scaling multi-product, omnichannel brands via eCommerce and wholesale distribution .
  • Demonstrated expertise in P&L management, organizational design, and team leadership.
  • Strong background in product innovation, customer experience, and sales strategy.
  • Track record of coaching high-potential talent, leading cross-functional teams, and building a performance-driven culture.
  • Bachelor’s degree required; MBA or advanced business education preferred.

    • Keywords :

    VP I EVP I Director I Chief Executive Officer | CEO Jobs | Consumer Products Executive | Beauty Industry CEO | Health & Wellness Jobs | eCommerce Leadership | Omnichannel Strategy | Skincare Executive | Nutrition Company Executive | NetSuite ERP | DTC eCommerce | CPG Executive Jobs | Sales Strategy | Operational Leadership | Coaching | P&L Management | HRIS Systems | Brand Innovation | Product Launch Executive

    Why You Should Apply

    This is a rare opportunity to lead a mission-driven consumer brand that’s redefining wellness across multiple verticals. If you are a visionary leader who can balance strategy with structure, scale with soul, and people with performance, this is your next chapter.

    Apply now and take the lead on something truly transformational.

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    Of • Eatontown, NJ, US

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