Head of Growth

Marketing at TRACTIAN

The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.

What you'll do

As the Head of Growth, you will own Tractian's growth strategy and the core systems that power our GTM engine. This is a senior, high-impact role that fuses demand generation (inbound and outbound), growth marketing, and growth engineering. You'll design and scale the programs, technology stack, and data infrastructure that consistently generate qualified pipeline, optimize CAC, and drive measurable revenue growth across all regions. You have been the most data-driven person on every marketing team you've joined, with a proven ability to translate data into actionable growth strategies.

Responsibilities :

• Lead North America demand generation strategies across outbound growth hacking, paid media, SEO, and ABM.
• Build and scale integrated full-funnel programs that create qualified pipeline and accelerate funnel velocity.
• Own experimentation and growth hacking projects : A / B tests, rapid channel iteration of inbound and outbound strategies.
• Partner with Sales, Marketing, and Content to tightly align messaging, targeting, and qualification processes.
• Oversee automation, data enrichment, experimentation frameworks, and marketing / sales tech to scale revenue efficiently.
• Work with GTM Engineering and Marketing to own the growth systems roadmap-project prioritization, and architecture of next-generation solutions.
• Lead and grow a team of growth engineers. You will have immediate access to GTM data and BI engineers from the GTM Engineering and Ops team, as well as marketing developers from the marketing team from day one.
• Ensure best-in-class data accuracy and dashboards with clear marketing KPIs at the campaign and channel level, all tying back to revenue attribution.

Requirements

Compensation

Competitive Salary

Premium Medical, Dental, and Vision Coverage

Paid Time Off (PTO) : 15 Days

401(k) Retirement Plan

Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.

Gympass Membership - Access a wide range of gyms and training programs.

Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.

Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.