Marketing & Events Executive

The Role :

• Assist in the formulation of strategies to build lasting digital connections with US consumers.
• Launch paid advert campaigns through Google AdWords, Meta, etc. to help achieve company objectives.
• Be actively involved in SEO efforts in the US.
• Assist in planning and monitoring the ongoing US company presence on all social media platforms.
• Prepare online newsletters and promotional emails and organise their distribution through various channels.
• Measure the performance of all digital marketing activates using a variety of analytics tools including Google Analytics.
• Acquire insight in online marketing trends and keep strategies up to date.
• Assisting in the organisation of and attending events and exhibitions in the US.
• Monitor the effectiveness of advertising, exhibitions, and PR events through ROI analysis.
• Prepare materials for use by Randox representatives in presentations, conferences, and customer analysis.
• Liaise with Corporate HQ marketing team as required to promote Randox products and understand the central marketing strategy.
• Collaborate with customer service teams to refine marketing strategies and enhance consumer satisfaction through engagement and consumer feedback.

The Candidate : Essential :

Essential :

• Qualified to at least degree level in a Marketing, Business or Communications related subject.
• Proven experience as a Digital Marketing Executive or similar roles.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords, email campaigns, and SEO / SEM.
• Excellent understanding of web analytics tools.
• Excellent attention to detail.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Desirable :

• Experience within a Scientific or diagnostic sector
• Previous experience using CRM systems
16 days ago