Marketing Job at Goldman Sachs Bank AG in Dallas

Asset & Wealth Management, Wealth Marketing, Email Marketing, Automation and Operations Lead, Vice President - Dallas

Opportunity Overview

Goldman Sachs is seeking a Vice President to lead Asset & Wealth Management marketing, focusing on email marketing, automation, and operations, based in Dallas, Texas.

Role Summary

The successful candidate will develop and implement integrated marketing strategies, primarily through email, to enhance client engagement, generate new business, and build brand equity. You will serve as a subject matter expert, collaborating with cross-functional teams to evolve our CRM and email marketing stacks, automate processes, and ensure campaign accuracy and efficiency.

Key Responsibilities

• Lead strategy and implementation of marketing platforms, including automation and Salesforce integration.
• Build and enhance email marketing infrastructure and capabilities.
• Manage operational support for email campaigns and automation tools.
• Partner with product, engineering, and external agencies to optimize platforms.
• Develop customer segmentation workflows and oversee campaign landing pages.
• Create dashboards and reports to monitor email performance and optimize campaigns.
• Serve as the firmwide SME for email marketing, providing training and support.

Required Skills & Experience

About Goldman Sachs

Goldman Sachs is a leading global investment banking, securities, and investment management firm committed to diversity, inclusion, and professional growth. We offer comprehensive benefits and a supportive work environment.

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