Head of Ecommerce - TT shop (FMCG)

The Role :

We are hiring a Head of Health Industry to oversee the entire Health vertical on TikTok Shop. This leader will be responsible for revenue growth, campaign excellence, client strategy, and cross-functional orchestration across all Health accounts. You will directly manage Project Directors, Specialists, and cross-team pods, while driving the industry playbook, category partnerships, and long-term business growth.

What You'll Do :

• Own P&L for Health Industry : set quarterly / annual GMV targets, contribution margin goals, and ensure disciplined budget allocation
• Oversee all campaigns : review and guide campaign strategies, calendars, promotions, and creator / affiliate activations across all Health clients
• Build & scale industry playbooks : establish best practices for assortment, pricing, incentives, compliance, and creator partnerships specific to Health
• Lead client strategy : participate in executive-level client meetings, ensure renewal / upsell opportunities, and provide category insights
• Drive creator ecosystem growth : design industry-wide pipelines, incentive models, and long-term partnerships with top Health creators & KOLs
• Cross-functional orchestration : align logistics, finance, legal, and operations to ensure smooth execution and risk mitigation
• Talent management : coach Project Directors and Specialists, set KPIs, develop SOPs, and ensure scalable operations with high quality standards
• Category partnership : liaise with TikTok Shop category managers, platforms, and external stakeholders to shape co-marketing and incubation programs
• Market intelligence : analyze category trends, competitor benchmarks, and industry shifts to inform positioning and growth strategy

What You'll Bring :

Success Metrics You'll Own :

Employment Benefits :