Senior Director, Demand Generation

Senior Director of Demand Generation — Job Description (refined)

Job Title : Senior Director of Demand Generation

Location : Boston or Remote (U.S.-based) or Mexico City (Hybrid)

Department : Marketing

Reports To : CMO

Overview

We’re seeking a bold, data-driven Senior Director of Demand Generation to build and scale a demand engine that delivers measurable, high-quality pipeline at scale. This leader will own the pipeline creation goals and drive both the strategy and execution of integrated campaigns, events, and ABM efforts that generate demand across the buyer’s journey — from awareness to closed / won. You’ll work cross-functionally with sales, content, product marketing, revenue operations, and customer marketing to ensure our demand engine is efficient, precise, and fast.

This role is a balance of architecture and hands-on execution. You’ll set strategy, while rolling up your sleeves to execute, iterate, and optimize. You’ll also lead a team and drive accountability to hit the number.

Responsibilities

• Own the new business pipeline target and serve as the marketing team’s key stakeholder in revenue growth.
• Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunities—and close.
• Define, measure, and continuously improve marketing’s contribution to pipeline, with clear attribution and ROI.
• Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays.
• Partner with product marketing and content to translate BlueConic’s Customer Growth Engine positioning into compelling narratives that drive engagement.
• Launch and scale ABM programs tailored to high-priority segments and strategic accounts.
• Lead field and event marketing strategy—from industry conferences to BlueConic-owned experiences—to create high-quality pipeline and deepen partner and customer relationships.
• Create memorable experiences that drive measurable results.
• Partner with Customer Marketing to drive expansion, retention, and advocacy within the customer base.
• Leverage customer stories and feedback to fuel demand generation campaigns, improve messaging resonance, and accelerate acquisition and retention.
• Build a tight partnership with the sales team to align on goals, feedback, and continuous improvement; establish joint accountability for conversion rates and pipeline velocity.
• Champion AI adoption to redesign the demand generation strategy, including targeting, creative development, channel optimization, lead scoring, predictive forecasting, and buyer journey orchestration.
• Operationalize AI across the demand engine with measurable goals tied to efficiency and velocity.
• Manage and grow a high-performing demand generation team with clear goals, mentorship, and performance expectations.
• Define KPIs and build dashboards to track lead progression, funnel conversion, program ROI, and velocity through the pipeline; use data to diagnose gaps and drive optimization.

What You’ll Be Measured On

What You Bring

Why You’ll Thrive at BlueConic

Ready to build the future of growth marketing? Let’s talk.

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