Paid Social Media Manager New York, United States; Washington DC

We are an organisation that exists to drive progress. That's the "red thread" that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

Overview

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Paid Social and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences.

Objective / Purpose of the Role

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.

The Role

Campaign Management

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI
• Conduct A / B testing on ad creatives and targeting options to improve performance
• Work closely with the media strategy team to deliver paid social campaigns that will meet preset client / agency objectives and engage target audiences to achieve KPIs

Performance Analytics and Insights

Collaboration and Integration

Who You Are

Desired Skills

The expected base salary for this position ranges from $75,000-$126,000. We offer a competitive benefits package, including a highly competitive pension or 401(k) plan, private health insurance, and 24 / 7 access to counselling and wellbeing resources.

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