Director, Social Media

Director, Social Media

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Versant Sports is hiring a Director of Social who will lead a core group within our growing team of digital content experts on the Sports digital team. This role will be responsible for building and leading the social media strategy and execution across Versant Sports, which includes topline strategy and KPIs, day to day content creation and planning, social media creative and distribution cross-platform. The ideal candidate has a deep knowledge of social media and user behavior and a strong track record in content strategy, social content creation (including video, statics etc), social platform expertise, creativity and attention to detail. This role will focus on Versant's sports portfolio, including but not limited to golf and Golf Channel, NASCAR, Premier League, basketball and volleyball. Experience in branded content creation and distribution for social platforms is also required.

This leader should also have experience leading a team of social media editors and video content creators, preferably in a sports-focused setting.

Qualifications

Basic Qualifications :

• BA or BS from a four-year accredited college or university or equivalent experience in Marketing, Communications, Business, Digital Media, or a related field
• Minimum of (5) years of experience in social media content or strategy at a professional, collegiate or agency / brand sports property, with 1-2 years managerial experience preferred.
• Demonstrable experience creating social media strategies and executing them
• Proven ability to grow audiences and drive revenue through social content.
• Experience and proficiency in all social platforms (Instagram, TikTok, X and Facebook, Threads and BlueSky)
• Experience with a variety of social and project management tools (Sprout Social, Airtable, Monday.com, etc.)
• Extensive knowledge of sports and internet culture
• Ability to work efficiently under pressure and meet deadlines
• Demonstrable experience identifying shareable / viral content : sports culture expert fluent in what's trending and always plugged in to latest conversations with the ability to find innovative ways to tell a story in a piece of content
• Excellent writing and copywriting skills and the ability to provide feedback to editors and content leaders that collaboratively positions our Sports content as an industry standard.
• Ability to abide by and enforce Sport's social media brand guidelines

Eligibility Requirements :

This position has been designated as hybrid, generally contributing from the office a minimum of three days a week.

Desired Characteristics :

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.