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Social Media Director

Social Media Director

HighsnobietyNew York, NY, US
1 day ago
Job type
  • Full-time
Job description

Social Media Director

Highsnobiety is a platform dedicated to the latest in style, culture, and the community pushing them forward. We don't just report on what's happening - we are shaping it. From industry deep dives to product curations to our very own in-house garments, our goal is to bring you not anything and everything, but only the best of the best on all fronts. And we want you to be a part of that!

As the Social Media Director at Highsnobiety, you will lead the strategy, execution, and innovation of our social media presence. Your primary mandate is to elevate our social channels into premium cultural destinations that reflect our brand's editorial authority, brand activations, and creative edge. You will oversee a team of channel managers and collaborate with editorial team members, aligning their work with brand objectives, platform growth, and community engagement.

This is a strategic and hands-on leadership role, responsible for defining KPIs, driving audience growth, mentoring talent, and shaping our visual and editorial presence across platforms. You'll collaborate cross-functionally with editorial, brand, and creative teams to ensure social storytelling is consistent, timely, and culturally influential.

Your mission :

Platform Leadership & Content Strategy

  • Own and evolve the content strategy across all Highsnobiety social platforms.
  • Establish the vision and tone of our social channels, ensuring they reflect Highsnobiety's positioning as the destination for new luxury, streetwear, and culture.
  • Lead the development of platform-specific strategies to reflect emerging behaviors, formats, and audience expectations.
  • Define platform KPIs and lead quarterly goal-setting for the department and individual contributors.

Team Leadership & Development

  • Manage and mentor a growing team of channel managers and social editors overseeing Instagram, TikTok, Twitter / Threads, and emerging platforms.
  • Foster a collaborative and experimental team culture rooted in curiosity, speed, and cultural fluency.
  • Oversee onboarding, training, and professional development to ensure team members are empowered and high-performing.
  • Build and maintain a diverse network of freelance and in-house content contributors for original asset creation.

    • Execution & Oversight

  • Approve and review all outgoing content, ensuring brand tone, aesthetic quality, and platform relevance.
  • Guide real-time coverage and evergreen storytelling around product drops, cultural events, and editorial moments.
  • Establish and leverage a master content calendar, ensuring coverage of key tentpole events (fashion weeks and cultural moments).
  • Identify content series, franchises, and IP that can build brand affinity and audience retention.

    • Data & Performance

  • Monitor and report on audience growth, engagement, content performance, and trend insights through monthly reports.
  • Translate analytics into actionable strategies, optimizing for content mix, post timing, and visual formats.
  • Run monthly performance reviews with team leads and key stakeholders to track KPIs against growth and retention goals.

    • Cross-Functional Collaboration

  • Serve as the connective tissue between Editorial, Brand Partnerships, and Creative teams to amplify storytelling across social.
  • Align with editorial leadership to translate longform stories and franchises into compelling social-native content.
  • Partner with Brand and Agency teams on integrated campaigns, ensuring social is baked into the creative process.

    • Your skills :

  • 710 years of experience in digital content, publishing, or media and at least 3 years in a leadership role managing teams.
  • Deep fluency in internet culture, fashion, design, music, and the social-first consumer mindset.
  • Strong understanding of data analytics, paid / organic strategy, and platform algorithms.
  • Excellent eye for aesthetics and tone, with experience overseeing high-quality photo / video content.
  • Natural collaborator and strong communicator, comfortable leading projects across time zones and departments.
  • A sharp thinker with bold opinions who knows how to be both brand-led and audience-first.

    • What we offer :

  • A bright and spacious design office, which reflects our brand and focuses on employee well-being and sustainability, located in the Financial District
  • The opportunity to shape the company and help build a global brand in a motivating, international and diverse work atmosphere
  • High degree of responsibility, creativity, originality, independence and creative autonomy
  • We are constantly prioritizing attention on DEIB with internal trainings, workshops and our Employee Resource Groups (HighPower, HighPride, HighDreams & HighCulture)
  • 2 extra days off globally for all employees on International Women's Day and Juneteenth
  • Flexible hybrid working policy, dog friendly office, and remote international working option
  • Attractive employee benefits (e.g. discounts in our online shop, performance based bonus, 401k with match, Summer Fridays, ClassPass, access to mental health support platforms, Citi Bike, and sabbatical option)

    • We're looking forward to hearing from you!

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    Director Social Media • New York, NY, US

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