Senior Content Writer Job at Sodexo in Wilmington

Role Overview

Entegra, a division of Sodexo, has an exciting new opening for a Senior Content Writer with our Digital Content Team.

The Senior Content Writer will have expertise in Senior Living, Lodging, Restaurant, Golf, or Education Business to Business (B2B) to create audience‑centric, data‑driven, digital‑first marketing and sales enablement content that engages audiences and drives results for Entegra Procurement Services. This role supports the business in North America and works in close partnership with segment marketers, digital marketing, client services and sales functions. This role also is called on to support communications for senior executives including the CEO.

Reporting to the Director, Digital Content, the Senior Content Writer will create clear, concise, engaging content aligned with messaging frameworks and channel strategies to shape, explain and position Entegra’s Business (B2B) value proposition, offers and services. Use audience, channel, and performance data to inform the conception and creation of a suite of on‑brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e‑mails, case studies, social / sharables, sales enablement, how‑to guides, tip sheets, info‑graphics, scripts, press releases, webinars, long‑form content pieces and advertising.

Manage and oversee the full content life‑cycle, from ideation, planning and development through web, email and other digital publication, distribution and post‑publication maintenance and analysis. In collaboration with integrated marketers, demand generation strategists and channel managers, you will conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels and audiences with a focus on driving audience action to meet marketing goals.

This is a remote opportunity!

What You’ll Do

Ensure all core content is consistent in style, quality and tone of voice across channels, and adheres to accessibility and compliance regulations.

Identify opportunities to enhance content with visual elements and collaborate with channel owners and design team to translate core language into usable content across formats.

Research the target audience to support creative messaging and keep abreast of business challenges and competitor strategies.

Conduct SEO research and apply SEO strategy to content creation.

Actively participate in the ideation process leveraging customer insights, audience research, campaign and channel analytics, brand insights and industry / market data to develop content in the range of digital brand, marketing and sales content.

Convert information gathered from a variety of sources into usable, engaging content tailoring content to target audiences and applying data to improve quality, personalization, and audience actions.

Understand Entegra and the Entegra brand, objectives and initiatives and apply them to create content.

Appropriately balance client desires, business requirements and sales strategies, and find common ground when debating creative or strategic opinions.

What We Offer

Compensation is fair and equitable, partially determined by a candidate’s education level or years of relevant experience. Salary offers are based on a candidate’s specific criteria, like experience, skills, education, and training.

Sodexo offers a comprehensive benefits package that may include :

Medical, Dental, Vision Care and Wellness Programs

401(k) Plan with Matching Contributions

Paid Time Off and Company Holidays

Career Growth Opportunities and Tuition Reimbursement

More extensive information is provided to new employees upon hire.

What You Bring

Bachelor’s degree, preferably in journalism, communications, English or related field.

Minimum of three years professional experience developing marketing and sales content effective at driving awareness and generating leads.

Exhibits an understanding and possesses experience in B2B content creation.

Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead‑generation and lead nurturing.

Demonstrated ability to self‑manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high‑quality content for primarily digital consumption for various audiences, purposes, and media.

Experience with search‑engine optimization (SEO) strategy and application to content development.

Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing.

Able to distill verbose or technical content to the essence of the main message in a concise, effective manner.

Exhibits consistent quality control in work.

Experience with web publishing, content marketing platforms, and content management systems.

Who We Are

At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.

Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you’re happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form.

Qualifications & Requirements

Minimum Education Requirement – Bachelor’s Degree or equivalent experience.

Minimum Management Experience – 3 years.

Minimum Functional Experience – 3 years in technical writing, proposal writing, or a related field.

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