Mars Wrigley North America Marketing Business Partner (Data, Digital & AI)

Mars Wrigley North America Marketing Business Partner (Data, Digital & AI)

As the Marketing Business Partner (Data, Digital & AI) for Mars Wrigley North America (MWNA), you will be at the forefront of digital transformation, harnessing the power of advanced technologies, data, and AI to shape the future of our brands. You will collaborate directly with marketing cell leads across Seasonal, Gum & Mints, Fruity Confections, Chocolate Bars, and Bites, as well as with Media, Content, Innovation, and Human Intelligence teams. Your mission : to define and deliver a high-impact digital strategy that accelerates marketing objectives and drives business outcomes.

In this role, you will bridge the gap between Marketing and Digital Technologies, ensuring seamless integration of data-driven decision-making, AI-powered insights, and agile execution across our diverse portfolio. You will use your expertise in marketing technology within the consumer-packaged goods (CPG) sector to translate complex challenges into innovative, digitized solutions. Your ability to manage stakeholders, think strategically, and lead cross-functional initiatives will empower you to drive measurable impact and unlock new possibilities for MWNA.

What Are We Looking For?

• Bachelor's Degree in Marketing, Business, Data Science, or Digital Technology; MBA or Master's preferred
• 12-15+ years of significant CPG experience in marketing, digital transformation, data & analytics roles
• Deep understanding of marketing principles, digital transformation, and applying data-driven insights to brand objectives
• Experience with marketing technology stacks, AI applications in consumer insights, performance marketing, and agency transformation
• Proven ability to pilot new tools and methodologies while rationalizing existing capabilities
• Strategic thinker with strong business acumen and expertise in data analytics, AI, and digital platforms
• Excellent communication, storytelling, and stakeholder influence skills
• Knowledge of consumer behavior, demand spaces, and category dynamics

What Will Be Your Key Responsibilities?

What Can You Expect From Mars?

This is an office-based role with flexibility.

Base Salary Range : $152,47.00 USD - $209,500.00 USD