Senior Marketing Manager - Non Personal Promotion, Imunno-Oncology

AstraZeneca Is a Global, Science-Led, Patient-Focused Pharmaceutical Company

We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.

This Is an Opportunity to Join a Team Dedicated to Transforming the Future of Oncology by Putting Patients First and Following the Science to Bring Next Generation Medicines to Life

What You'll Do

The Senior Marketing Manager of Non Personal Promotion, Immuno-Oncology will be responsible for the execution of HCP media and digital marketing efforts in the US on a set of IMFINZI indications. This position is in person, based in Gaithersburg, MD and will report to the Senior Director of NPP & Consumer Marketing, IO.

Lead implementation of HCP, non-personal, digital marketing strategies in the US market for a set of IO indications

Lead implementation of innovative HCP digital marketing strategies and programs in the US market

Support the creation of HCP campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions

Manage creative projects and workflow with agency and media agency of record

Lead implementation of HCP, non-personal, digital marketing strategies in the US market

Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution

Contribute to a team culture built on the foundation of trust, open communication and fun

Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives

Collaborate with the IO brand team and various other teams like Market Access, Sales, Medical, Regulatory, and Legal to improve coordination and drive business progress

Effectively manage marketing budget for areas of responsibility

Collaborate to provide a comprehensive perspective on media data, establishing clear benchmarks for detailed investment evaluation

Assist in the identification, evaluation, and adoption of new partnerships and technologies

Apply standard methodologies from within the global commercial organization and always encourage learning from industry and outside industry standards

Support broader NPP & Consumer team with an adaptable team-first attitude

Who You Are

A motivated, high-energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results

A collaborator and relationship builder with a proven ability to work cross-functionally to bring digital media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment

A self-starter and out of the box thinker who will maintain the foundational elements of a digital strategy for HCPs while bringing new ideas and tactics to the table to optimize effectiveness and ultimately change behaviors

Requirements :

• Bachelor's Degree required
• 3 years of total commercial healthcare or healthcare related experience required
• US pharma digital marketing experience required
• Oncology product marketing experience preferred
• Product launch experience preferred
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
• Ability to effectively manage multiple competing priorities to meet deadlines
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and / or exceeding objectives
• Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact