Head of B2B Integrated Marketing

Head Of B2B Integrated Marketing

Our company is changing the world through digital experiences. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We're looking for a Head of B2B Integrated Marketing to lead strategy for our Digital Media B2B businesses. The leader of the integrated marketing function is a strategic role that ensures our B2B marketing efforts are coordinated and aligned to deliver a consistent, on-brand message to audiences across channels. As the Head of B2B Integrated Marketing, it is your responsibility to oversee marketing plans and sales priorities and translate that into marketing strategies that build awareness, create and progress pipeline and drive active use of our products.

What You'll Do

• Improve marketing efficiency by guiding and aligning channel teams on strategic priorities, shared goals, and target metrics to achieve greater engagement and return on investment.
• Increase Adobe's visibility and engagement through compelling, persona-based value propositions
• Unify messaging across channels to reinforce Adobe's value proposition, identity and brand recognition
• Improve efficiency through coordinated efforts that reduce redundancy and improve use of resources
• Ongoing campaign performance improvements through reporting and analysis, increasing cross-team performance accountability, and driving optimization and pivots by identifying and communicating what is working / not working and themes resonating with audiences

What Is Needed To Succeed

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $121,500 $265,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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