Digital Marketing Coordinator (McLean)

GET TO KNOW SOUTHERN :

Southern Management is the largest privately owned property management company in the Mid-Atlantic region. We own and manage apartment communities, mixed-use and commercial properties, but our business is people. We empower our team members to do the right things, in the right ways, for the right reasons. Be part of something worthwhile. Join our team!

WHAT WE ARE LOOKING FOR :

We are seeking a creative, analytical, results-driven Digital Marketing Coordinator to join our team. As a key contributor to our marketing team, this position will play a role in shaping and executing campaigns, both social and email, that drive engagement and measurable results. The Digital Marketing Coordinator will create, manage, and monitor online content and campaigns across social channels in partnership with manager. Additionally, they will lead the charge in analyzing campaign performance, crafting detailed reports, and presenting actionable insights to optimize future strategies for stakeholders. This position will also manage video asset creation and reputation management for the parent brand as well as all of our communities. We are looking for someone with a general understanding of B2C social media marketing campaigns, and an understanding of campaign planning.

WHAT WE EXPECT FROM YOU :

Manage all corporate social feeds.

Assist Manager with the creation of a social media strategy.

Responsible for monthly social media reporting and analytics.

Work in collaboration with Marketing & Communications team on campaign development.

Collaborate with the Marketing & Communications team on content creation for brand channels (photography and videography) for use on social media.

Responsible for community social media support and guidance on content creation for social media.

Facilitate regular training on social media for community team members.

Assist Manager with corporate and prospective resident emails and email automations.

Assist Career Services with paid media initiatives.

Assist with community reputation management as required, monitoring brand reputation across all digital media and online marketing platforms.

Encourage and build positive relationships with team members, customers, agencies and vendors.

Demonstrate behaviors that cultivate a positive work culture.

Perform other duties as assigned by manager or director.

JOB KNOWLEDGE & SKILLS :

Knowledge of and experience with current popular social media platforms Excellent written and verbal communication skills

Ability to collaborate in a team environment

Ability to keep thorough and accurate records and report on social media and campaign performance and analytics.

Competence with technology, including Microsoft Office

Strong organizational skills

Adaptability and flexibility in fast-paced environments

QUALIFICATIONS :

High School Diploma or equivalent required

Bachelors degree or equivalent combination of experience and education preferred

Two years of experience utilizing digital media (including social) for business applications

LIMITATIONS AND DISCLAIMER : The above job description only describes the general nature and illustrative level of work performed; it is not intended as an exhaustive list of duties, responsibilities, and skills required for the position. Team members will be required to follow any other job-related instructions and to perform other duties requested by their supervisor in compliance with federal and state laws. Requirements are representative of minimum levels of knowledge, skills and / or abilities necessary to perform each duty proficiently. Continued employment remains on an at-will basis.