Digital Marketing Strategist, Communications and Marketing

Digital Marketing Strategist

Communications & Marketing Professional 2 - MR10)

Communications and Marketing

University of Tennessee, Chattanooga

The Digital Marketing Strategist is a member of the central communications and marketing division and is responsible for creating, managing, optimizing, and reporting for paid digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads and enrollment.

This role requires a deep understanding of pay-per-click (PPC) advertising platforms such as Google Ads, display, and social platforms, in addition to search engine marketing (SEM).

This position works closely with undergraduate and graduate enrollment management, web development / IT, academic colleges, advancement, and continuing professional education to accomplish university goals.

This position also has a management function in supervising student staff.

Primary Responsibilities :

• Provides daily management of paid digital marketing campaigns
• Develops, executes, and manages PPC campaigns across various channels
• Conducts keyword research to guide content teams
• Optimizes landing pages for search engine marketing
• Monitors performance and adjust campaigns to gain better return-on-investment
• Keeps abreast with PPC and SEM trends and developments
• Produces reports for management (e.g., dashboards)
• Provides leadership, management, and training for student employees
• Leads centralized digital marketing support for campus including prepare and delivering workshops and one-on-one trainings
• Participates in committees and task forces as needed
• Identifies and participates in appropriate professional development activities
• Other duties as assigned

The ideal candidate will possess the following :

• Proven skills in managing PPC campaigns
• Analytical thinking with strong math skills
• Excellent communication skills
• Knowledge of HTML and XML is a plus
• Knowledge of SEO and digital marketing concepts
• Working knowledge of analytics tools (Google Analytics, Tableau, Looker Studio, etc.)
• Abilities with platforms including Google Ads and social
• Abilities in data analysis and reporting
• Abilities with Google Tag Manager
• Abilities with multiple platforms (e.g., Google Ads, social, etc.) is preferred
• Proficient abilities in MS Office (particularly Excel)

Review of applications will begin April 8, 2024, and continue until the position is filled. Applications received bythis datewill receive priority consideration.

For full consideration please include an attached resume and cover letter in addition to your online application. Please ensure that the attachments are marked relevant to your submission.

Minimum Qualifications :

Requires a bachelor's degree in marketing, digital media, or related field; 2 years' experience in digital marketing including :

• Managing PPC campaigns, specifically Google Ads and Google Tag Manager
• Experience in data analysis and reporting
• Experience with analytics tools (Google Analytics, Tableau, Looker Studio, etc.)
• Proficient in Office 365 (particularly Excel and Teams)

Or an equivalent combination of education, training, and experience

Preferred Qualifications :

3+ years' experience in digital marketing including :

• Understanding of HTML and XML is a plus
• Familiarity with multiple platforms (e.g., Google Ads, social, etc.) is preferred
• Google Ads certification is a plus

The University of Tennessee Chattanooga is an EEO / AA / Title VI / Title IX / Section 504 / ADA / ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.