Account Manager, Small Medium Business, US / Canada / CALA
The Account Manager, Small Medium Business, US / Canada / CALA, reports to the TBD and supports and assists in the management, implementation and customer identification for the Small Medium Business (SMB) Program. This role is responsible for building and maintaining business relationships with key SMB buyers to maximize market share and supporting Marriott properties with account activation. The Account Manager will facilitate SMB Program implementation services to support the global SMB strategy, including prospecting, onboarding and program support, account penetration and strategic growth initiatives across the continent. The position communicates with business, property and SMB customers as a subject matter expert on the Program for the continent, blending sales execution, account management and marketing alignment to accelerate adoption and revenue. The Account Manager will participate with cross-functional team initiatives with business partners from Data Strategy & Reporting, Sales Analytics, Reporting, IT contractors, data vendors, and Sales Support. Stakeholders of this position include SMB customers, hotels, Continent leaders, and Global Sales Organization Leaders.
Education and Experience
High school diploma or GED; 2-years' experience in the sales and marketing, guest services, front desk, or related professional.
OR
2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.
Fluent in Spanish spoken and written
Preferred
Proven experience in sales, account management, or business development (preferably hospitality / travel tech), with strong selling, up-selling, and deal-closing skills.
Ability to build and maintain relationships at all levels, deliver excellent customer service, and influence stakeholders across functions and geographies.
Deep understanding of market dynamics, competitors, revenue management, and ability to evaluate trends and implement strategies to drive business performance.
Exceptional verbal, written, and listening skills; strong negotiation
Ability to work independently and in a fast-paced, matrixed environment; experienced in managing complex initiatives and driving change with minimal supervision.
Core Work Activities
Champion the SMB Program across markets, serving as a subject matter expert and internal advocate.
Identify, pitch, and convert qualified SMBs into active accounts; ensure seamless onboarding and activation.
Monitor account performance, optimize engagement, and leverage data analytics to uncover new opportunities.
Develop and deliver compelling presentations, demos, and tailored messaging for prospective SMBs.
Create and refine sales collateral, talking points, and assets aligned with evolving program strategies.
Collaborate with marketing teams to execute targeted campaigns, maintain messaging consistency, and maximize promotional opportunities.
Act as liaison between continent stakeholders, property teams, and global sales operations to ensure alignment.
Provide customer and market feedback to inform program development and strategic enhancements.
Manage accurate business results within SMB infrastructure and contribute ideas for innovation and process improvement.
Represent the program at tradeshows and webinars to attract qualified SMBs and drive awareness.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Account Manager • Bethesda, MD, US