Marketing Coordinator

Job Description

Job Description

Who we are… Herbology Cannabis Co is more than just your average cannabis retailer. We are on a mission to rewrite the existing narratives that surround cannabis, one customer at a time. We seek to create an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration. With our approach, we aim to provide only the highest quality of product and service to our customers. We strive to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.

Job Duties

• Support execution of omni-channel marketing campaigns across digital, in-store, and social platforms.
• Maintain promotional calendars to ensure deals, events, and campaigns launch on time.
• Coordinate branded assets + physical collateral for stores, including signage, print materials, business cards, and handouts.
• Assist in drafting internal campaign briefs and distributing go-to-market plans to stores.
• Partner cross-functionally to support new product and promotional launches.
• Manage and track swag, signage, and retail marketing supplies.
• Use Alpine IQ to assist with audience building, segmentation, and reporting.
• Build and schedule campaigns across email, SMS, and MMS.
• Pull performance reports from Alpine IQ and Dutchie to support business insights.
• Conduct basic market, customer, and competitive analysis to support strategy.
• Assist with campaign performance analytics and optimization recaps.
• Support loyalty, retention, and customer journey programs.
• Establish and maintain relationships with key vendors, suppliers, and partners.
• Coordinate vendor programming — information collection, creative needs, and approvals.
• Support scheduling, logistics, and execution of vendor days, store events, and pop-ups.
• Assist with planning event staffing, booth setup, giveaways, and activations.
• Capture photo / video content at store events when appropriate.
• Track brand-funded promotions and ensure accurate execution in-store.
• Assist with reporting on vendor promotions and campaign performance.
• Support day-to-day organic social content drafting + scheduling.
• Help organize and source brand assets (video, imagery, creative materials).
• Assist with community management and audience engagement.
• Assist with media planning and buying, including research and coordination.
• Support print production needs, including ordering, routing, and delivery tracking.
• Maintain shared project trackers, campaign calendars, and task lists.
• Communicate cross-functionally to ensure timelines and deliverables are met.
• Support execution of events and brand activations.
• Occasional travel to retail stores may be required.
• Other duties may be assigned.

Qualifications

Preferred Qualifications

The Marketing Coordinator will support the planning and implementation of retail and brand marketing needs across our store network. This role is responsible for campaign planning and execution, vendor and promotional coordination, email & SMS operations (via Alpine IQ), reporting support using Dutchie, assisting with media planning and buying, coordinating print orders, and supporting brand presence in-store and online, as well as other retail marketing efforts. This role is perfect for someone who loves solving problems, can manage many moving parts, and is eager to grow within the cannabis industry.

Equal Employment Opportunity Statement

Herbology Cannabis Co. is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We celebrate diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, military or veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As part of the cannabis industry, we are dedicated to equitable hiring practices and fostering a welcoming environment that supports individuals from all backgrounds. We comply with all applicable state and local cannabis regulations and encourage applicants from communities disproportionately impacted by cannabis prohibition to apply.