Senior Director, Marketing Strategy & Planning

Blizzard Entertainment is seeking a Senior Director, Marketing Strategy & Planning to strengthen our global marketing efforts across legendary franchises like Warcraft, Overwatch, and Diablo. This leader will be responsible for defining Blizzard’s short-to-long-term marketing frameworks, ensuring our campaigns and live service marketing are insight-driven, audience-focused, and built for sustained franchise growth.

Reporting to the VP of Product Marketing & Strategy , this role will collaborate closely with product marketing, brand & creative marketing, social & content marketing, international, growth, analytics, finance, product, and development teams to establish strategic frameworks and rituals, optimize marketing investments, and improve campaign effectiveness.

RESPONSIBILITIES

• Lead global marketing strategic planning across Blizzard’s portfolio, ensuring alignment with business goals and franchise priorities.
• Define and implement multi-year marketing strategies , identifying opportunities for innovation, audience expansion, and competitive differentiation.
• Establish clear marketing frameworks that guide annual planning, campaign execution, and performance optimization.
• Collaborate with analytics to establish marketing KPIs and measurement frameworks , ensuring campaigns are data-driven and performance-oriented.
• Collaborate with analytics, finance, and business operations to optimize marketing investment strategies across Blizzard’s portfolio.
• Drive strategic insights, executive marketing reviews, and reporting to inform decision-making and continuously refine marketing effectiveness.
• Leverage industry trends, competitive positioning, and player insights to identify new opportunities for marketing impact.
• Build, lead, and mentor a high-performing marketing strategy & planning team , fostering a culture of innovation, collaboration, and accountability.
• Serve as a thought leader within Blizzard Leadership, influencing senior leadership on marketing priorities, budget allocation, and strategic bets.

PLAYER PROFILE

The ideal candidate will have deep consumer marketing experience in the gaming, entertainment or tech industries. They have demonstrated strategic prowess, as well as business acumen. This position requires an expert in marketing who is a proactive self-starter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities.

REQUIREMENTS

OUR WORLD

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest : bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

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