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Head of Marketing
Head of MarketingBlacksmith • San Francisco, CA, United States
Head of Marketing

Head of Marketing

Blacksmith • San Francisco, CA, United States
20 hours ago
Job type
  • Full-time
Job description

Overview

At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS / GCP / Azure). This is a bold statement, and we have an ambitious roadmap ahead.

Some things we’re proud of

  • We orchestrate millions of VMs for CI jobs each month over our own fleet of bare metal hardware.
  • We power CI for 800+ companies like Supabase, Ashby, Slope, AtoB, Pylon, Superblocks, and Finch.
  • Founders : Aditya Maru and Aayush Shah were early systems engineers at Cockroach Labs. Aditya (JP) Jayaprakash worked on search infra and was later a founding member of the ads team at Faire.
  • We’ve raised $13.5M across our seed and Series A, both led by Google Ventures (GV).
  • We’re growing extremely fast and hit $3.5m ARR 15 months after launching.

What you’ll own

  • Product Marketing
  • Translate complex technical features into clear customer value.

  • Build collateral (case studies, decks, one‑pagers) that help prospects and customers understand why they should choose Blacksmith.
  • Drive customer education through docs, email campaigns, and onboarding guides.
  • Growth & Demand Generation
  • Define and track core growth metrics : weekly inbound leads, pipeline created, and conversion rates.

  • Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
  • Experiment with paid acquisition and measure ROI rigorously.
  • Brand & Content
  • Carry forward a high bar for quality, creativity, and personality in our brand.

  • Own social presence (X, LinkedIn) and ensure consistency with our voice.
  • Drive thought leadership : blogs, podcasts, PR placements, and founder amplification.
  • Create compelling customer stories, launch videos, and product announcements.
  • Events & Partnerships
  • Run high‑ROI events and conferences with a tighter filter on spend vs. return.

  • Build relationships with influencers, creators, and ecosystem partners where it makes sense.
  • Collaborate with design and creative partners on swag, landing pages, and experiences.
  • Team & Leadership
  • Build and lead a small but high‑leverage marketing team across product marketing, events, growth, and content.

  • Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
  • Partner with founders on GTM, sales, and fundraising announcements.
  • What we value

  • Taste and quality : You believe that details matter, from landing pages to launch videos.
  • Bias to action : You proactively identify problems and take them to the finish line.
  • Originality : You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.
  • Team player : You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.
  • Data‑driven : You can back up intuition with metrics and know how to measure what matters.
  • Compensation and benefits

  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Quarterly offsite.
  • Early‑exercise stock options.
  • 12 weeks fully paid parental leave (US).
  • #J-18808-Ljbffr

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