Marketing Specialist

Job Description

Job Description

Salary :

Liberty Software is seeking a creative, team-oriented professional to join our team as a Marketing Specialist . The Marketing Specialist will be expected to become an expert on the company’s products, overall strategy, as well as its past, present, and vision for the future.

The Marketing Specialist will be responsible for the day-to-day tasks involved in the creation and execution of marketing activities for the Liberty Software brand.

This role will also deliver content to websites, publishers, coordinate with marketing agencies, and assist with scheduling and coordinating all aspects of Liberty’s media purchases, online strategy, social presence, and trade shows.

This is an excellent opportunity for a self-starter with an eye for details and an ability to create attention-grabbing designs and materials.

Liberty Software takes great pride in being set apart for its client relations and support and expects our Marketing Specialist to have a heart for service and to strive for excellence in every interaction.

Please note : this is an in-person role at our office based in our Southlake, Texas office.

Job responsibilities include (but are not necessarily limited to) :

• Design visuals and graphics for diverse marketing collateral including brochures, flyers, posters, signage, landing pages, and video content.
• Utilize HTML and CSS to develop effective webpages.
• Craft compelling website content and copy tailored for optimal SEO performance in WordPress.
• Collaborate with the Sales department to gauge the effectiveness of marketing efforts through analytics tools such as HubSpot to translate insights into strategies.
• Foster relationships with external marketing agencies and partners, coordinating seamless collaboration to maximize campaign impact.
• Contribute to the planning and execution of trade show exhibits, marketing campaigns, and internal events, lending creative expertise to ensure their success.
• Create and communicate branding guidelines and assist in protecting the integrity of the Liberty Software brand.
• Stay abreast of industry trends and maintain in-depth knowledge of both the independent pharmacy sector and Liberty Software's unique procedures and policies.

Qualifications :

• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field and three to five years of related experience, or equivalent combination of education and experience.
• Experience with Photoshop, InDesign, or related applications, as well as experience creating marketing copy and managing website content using HTML, CSS, and WordPress.
• Must possess excellent verbal and written communication skills and a high degree of organization and attention to detail.
• Must also be able to work independently and collaboratively as needed.
• Must work well under pressure and demonstrate patience, diplomacy, a high stress tolerance, and an adaptability to changing conditions.
• Must be able to occasionally move and / or lift up to 50 lbs.
• Must have current and valid driver's license.

When applying, please include a link to a portfolio of your work.

Liberty Software offers a comprehensive benefits package starting on a team member's first day :

• 100% paid medical and life Insurance for team members, with option to add dental and vision insurance coverage at no cost
• Option to enroll immediate family members available with Liberty contributing 50% of monthly premium
• Fully vested 401K matching on a pre- or post-tax basis
• Liberty-paid HSA contributions every paycheck
• Generous PTO plan and paid holidays
• Annual tuition reimbursement program and professional certification courses available
• Adoption expense reimbursement program
• Dependent Care FSA availability providing tax savings for qualifying child care expenses
• Counseling resources (including mental health, financial planning, etc.) freely available to all team members and dependents through Optum EAP
• Fully-stocked breakroom
• and much more! Check us out at libertysoftware.com

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