Digital Marketing Channel Manager

Digital Marketing Manager

Location : Plano, TX (Hybrid) Employment Type : Full-Time

About the Role

Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration. You'll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.

Key Responsibilities

Own and evolve the website strategy, including oversight of a web developer and external CMS partners

Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility

Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy

Lead web operations, including dynamic content personalization, tag management, and customer segmentation

Ensure proper event tracking, API integrations, and performance analytics across platforms

Collaborate with IT and marketing teams to align digital initiatives with business goals

Oversee contractors and agency relationships as needed

Requirements

Qualifications

5+ years of experience in digital marketing, web operations, or channel management

Strong technical understanding of web architecture, APIs, and tag management systems (e.g., Google Tag Manager)

Experience with CMS platforms and SEO tools

Strategic mindset with the ability to translate business goals into digital execution

Familiarity with AI-driven personalization and dynamic website experiences

Proven success in mid-sized company environments (not startup-scale)

Excellent communication and cross-functional collaboration skills

Preferred Tools & Technologies

Google Tag Manager

CMS platforms (e.g., WordPress, Sitecore)

SEO tools (e.g., SEMrush, Moz)

Analytics platforms (e.g., GA4, Hotjar)

Experience with dynamic content and personalization engines