Talent.com
Content Strategist
Content StrategistArkansas Staffing • Little Rock, AR, United States
Content Strategist

Content Strategist

Arkansas Staffing • Little Rock, AR, United States
1 day ago
Job type
  • Full-time
Job description

Content Strategist

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector.

This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large. The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by :

  • Developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership.
  • Executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy.

Duties & responsibilities include :

  • Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership.
  • Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs.
  • Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement.
  • Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends.
  • Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence.
  • Collaborate with Marketing & Communications staff, leadership, and product teams as needed / instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals.
  • Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership.
  • As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership.
  • Other duties as assigned.
  • Required skills and experience include :

  • Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline.
  • Minimum 12 years direct experience in a professional social media role.
  • Exceptional writing, editing, and content planning skills.
  • Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics.
  • Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks.
  • Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities.
  • Experience ideating, writing, and editing website and / or blog articles in a professional environment.
  • Ability to develop own ideas, take initiative, and assume responsibility.
  • Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them.
  • Ability to approach work and interactions with colleagues with emotional intelligence and maturity.
  • Ability to perform topical research to identify relevant angles and produce or upcycle related content.
  • Proficient in Microsoft Office applications.
  • Preferred skills and experience include :

  • Strategic communications and content planning skills.
  • Familiarity with working in Meltwater.
  • Familiarity with working in WordPress.
  • Familiarity working with Adobe / Adobe Express.
  • Web content management system experience; understanding of SEO and web traffic metrics for reference and application.
  • Experience working in a corporate editorial calendar.
  • Basic understanding of accessible content and familiarity with creating content that is accessible.
  • Understanding of public relations principles, strategies, and tactics.
  • Experience in the public sector and / or interest in government, education, health care, or human services a plus.
  • Qualifications :

  • Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field.
  • Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role.
  • Working Conditions : Remote

    Compensation : Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave. Range : $68,400-$91,400.

    EEO Statement : Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and / or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work. Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.

    Create a job alert for this search

    Content Strategist • Little Rock, AR, United States

    Related jobs
    Freelance Content Strategist

    Freelance Content Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Freelance Content Strategist.Key Responsibilities Review and update web content pages based on SEO / GEO, accessibility, and best practices Make recommendations and comp...Show more
    Last updated: 4 days ago
    Social Media Strategist

    Social Media Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Social Media Strategist to enhance its presence and performance across social media platforms. Key Responsibilities Develop and execute paid and organic social strategie...Show more
    Last updated: 30+ days ago
    Content Manager

    Content Manager

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Content Manager to oversee the development and delivery of digital content across various channels. Key Responsibilities Oversee, review, and edit content from a team of...Show more
    Last updated: 30+ days ago
    Content Strategist

    Content Strategist

    Public Consulting Group • Little Rock, AR, United States
    Full-time
    Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve li...Show more
    Last updated: 30+ days ago • Promoted
    Content Strategist

    Content Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Content Strategist responsible for developing and executing a comprehensive content calendar.Key Responsibilities Manage and maintain a content calendar aligned with ma...Show more
    Last updated: 30+ days ago
    Content Marketing Lead

    Content Marketing Lead

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Startups Content Marketing Lead.Key Responsibilities Develop and manage a global content strategy aligned with startup lifecycle and business priorities Produce and ov...Show more
    Last updated: 30+ days ago
    Senior Content Manager

    Senior Content Manager

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Senior Content Manager and Strategist.Key Responsibilities Develop and curate engaging content for various marketing channels to enhance audience engagement Collaborat...Show more
    Last updated: 30+ days ago
    Executive Content Strategist

    Executive Content Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for an Executive Content Strategist to enhance its executive thought leadership through social media and data-driven content. Key Responsibilities Execute daily social media s...Show more
    Last updated: 5 days ago
    Creative Strategist

    Creative Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for an Associate Director of Creative, Acquisition.Key Responsibilities Lead creative strategy for full-funnel ad programs, focusing on platforms like Meta and TikTok Delive...Show more
    Last updated: 30+ days ago
    Service and Outreach Coordinator - AD

    Service and Outreach Coordinator - AD

    Friendship Community Care • Benton, AR, US
    Full-time
    Schedule : Monday - Friday, 7 : 30 am - 3 : 30 pm - varies based on program events and needs.Provides oversight of total programs for STAR. Ensures compliance with all regulatory agencies.ESSENTIAL DUTIE...Show more
    Last updated: 25 days ago • Promoted
    Senior Content Strategist

    Senior Content Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Senior Content Strategist, Information Architecture.Key Responsibilities Define and implement revised information architecture for technical documentation to enhance co...Show more
    Last updated: 30+ days ago
    Content Marketing Senior Associate

    Content Marketing Senior Associate

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Content Marketing Senior Associate.Key Responsibilities Develop and manage content across multiple formats including blogs, landing pages, ebooks, and webinars Transla...Show more
    Last updated: 4 days ago
    Senior Media Planner

    Senior Media Planner

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Senior Media Planner.Key Responsibilities Develop integrated media strategies that align with brand objectives across HCP and DTC audiences Oversee campaign implementa...Show more
    Last updated: 5 days ago
    Paid Media Strategist

    Paid Media Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Paid Media Strategist who will develop and manage global paid media strategies.Key Responsibilities Develop global paid media strategy in collaboration with Campaign le...Show more
    Last updated: 30+ days ago
    Content Creator

    Content Creator

    TradeJobsWorkForce • 72070 Houston, AR, US
    Full-time
    Content Creator Job Duties : Solving problems Writing code Creating editorial solutions Creating...Show more
    Last updated: 30+ days ago • Promoted
    UGC Creative Strategist

    UGC Creative Strategist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a UGC Creative Strategist who will develop high-performing UGC ad concepts and optimize performance-driven campaigns. Key Responsibilities Develop creative concepts and co...Show more
    Last updated: 5 days ago
    Senior Content Specialist

    Senior Content Specialist

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Senior Specialist of Content.Key Responsibilities Oversee social media strategy, content calendar, and execution Capture, shoot, edit, and publish multimedia content u...Show more
    Last updated: 30+ days ago
    Strategic Content Lead

    Strategic Content Lead

    VirtualVocations • Little Rock, Arkansas, United States
    Full-time
    A company is looking for a Strategic Content & Automation Lead.Key Responsibilities Maintain and govern the global proposal content library for accuracy and compliance Partner with SMEs, Product...Show more
    Last updated: 4 days ago