Area Director, Extended Stay Franchise Performance

Area Director, Extended Stay Franchise Performance

JOB SUMMARY : The Area Director, Extended Stay Franchise Performance serves as a strategic advisor to franchise owners and operators, driving performance across financial results, guest experience, and operational execution. This remote-based role supports the Suburban and Mainstay brands, with a focus on implementing extended stay best practices and ensuring consistent execution of the operating model. The position requires extensive travel (approximately 70%) and collaboration across departments including revenue management, sales, and brand operations. The role is an individual contributor reporting to the Senior Regional Director.

RESPONSIBILITIES :

• Conduct property visits and deliver strategic consultations to improve financial performance, guest satisfaction, and operational execution.
• Ensure consistent implementation of the extended stay operating model, emphasizing occupancy discipline, cost control, and efficiency.
• Monitor and analyze performance metrics including ALOS, RevPAR Index, EssOcc, and guest satisfaction to identify improvement opportunities.
• Partner with internal teams (Revenue Management, Sales, Distribution) to optimize local demand generation and revenue strategies.
• Activate proprietary programs that enhance profitability, including labor efficiency tools, procurement resources, and distribution optimization.
• Utilize tools such as CoSTAR, Medallia, Salesforce, Tableau, HotStats, Co-Pilot, and BI platforms to deliver data-driven insights.
• Maintain proactive communication with owners and operators, documenting consultation outcomes and ensuring accountability.
• Represent Choice Hotels at extended stay industry events and share market insights to support strategic initiatives.

QUALIFICATIONS :

Employment Experience

Technical Skills

Additional Skills & Competencies

Education Requirements

SALARY RANGE : The salary range for this position is $85,000 - $100,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

WORK LOCATION : As our Area Director, Extended Stay Franchise Performance, you will be a remote-based associate working from your home office. You will connect virtually with Choice team members and leadership via Zoom and periodically travel to our corporate offices in North Bethesda, MD, or Scottsdale, AZ. Frequent nationwide travel (70%) will be required to visit hotels, trade shows, conventions, and industry events.

NOTE : We do not provide relocation assistance or sponsorship assistance for this role.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few :

About Choice

Choice Hotels International, Inc. (NYSE : CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward giving our work at Choice a purpose larger than our business.

Choice's Cultural Values : Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles : Act with Intention | Lead with Authenticity | Grow & Deliver