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Vice President of Generative AI Marketing Strategy

Vice President of Generative AI Marketing Strategy

ConfidentialNewark, DE, United States
3 days ago
Job type
  • Full-time
Job description

Vice President of Generative AI Marketing Strategy

About the Company

Diverse financial services firm & investment bank offering a wide range of financial solutions.

Industry

Financial Services

Type

Public Company

Founded

2000

Employees

10,001+

Categories

  • Financial Services
  • Finance
  • Banking
  • Wealth Management
  • Banking & Mortgages
  • Asset Management
  • Investment Banking
  • Investment Management
  • Venture Capital
  • Consulting & Professional Services
  • B2B
  • Business
  • Corporations
  • JPMorgan Chase
  • Currencies
  • Economics
  • Insurance
  • Credit

Specialties

  • Consumer & Community Banking
  • Corporate and Investment Banking
  • Asset Management
  • Private Banking
  • Commercial Banking
  • About the Role

    We are seeking a dynamic and innovative Vice President of Generative AI Marketing Strategy to lead the charge in revolutionizing our marketing approach. In this influential role, you will drive the integration of Generative AI into our marketing initiatives, working closely with product, data, technology, and AI teams to create a holistic marketing transformation strategy. Your key responsibilities will include developing and implementing a comprehensive GenAI roadmap, aligning with diverse stakeholders, and facilitating collaboration across various teams.

    You will have the chance to define strategic objectives, enhance marketing workflows, foster personalization, and improve audience engagement through the power of AI. To qualify for this role, you should possess at least 5 years of experience in martech, product, or AI-driven marketing transformation, as well as a Bachelor's degree in a relevant field. A deep knowledge of product operations, marketing operations, and AI capabilities is essential, alongside a proven track record of successfully leading transformation roadmaps and cross-functional teams.

    This role requires exceptional influencing skills, the ability to drive collaboration, and experience engaging with senior leadership. Strong communication, organizational skills, and a proactive approach are vital for success. Experience in consulting, change management, and large-scale user adoption is preferred, with an MBA or equivalent highly regarded.

    Hiring Manager Title

    Head of Content & AI Transformation

    Travel Percent

    Less than 10%

    Functions

  • Marketing
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    Vice President Of Marketing • Newark, DE, United States

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