Salesforce Marketing Cloud Specialist

Job Title : Senior SalesForce Marketing Cloud Specialist

Location : Hybrid-Indianapolis

Industry : Financial

Job Description : Theoris Services is assisting our client in their search for a Senior SalesForce Marketing Cloud Specialist to add to their growing team located in Indianapolis, IN.

In this role, You will work with Stakeholders to develop successful and effective marketing campaigns based on business requirements and design solutions that fit the business requirements.

Requirements :

• Bachelor’s degree in computer science, Marketing, Business, or related field desired
• Proven experience (5 years) working as a Salesforce Marketing Cloud Developer or similar role.
• Strong content creation skills with experience in developing engaging marketing content across various digital channels.
• Proficiency in marketing automation principles and best practices, with hands-on experience in building and managing workflows and customer journeys.
• Experience in developing and managing multi-channel marketing campaigns within Salesforce Marketing Cloud.
• Demonstrated ability to design and implement data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
• Certification : Salesforce Marketing Cloud Consultant

Responsibilities :

• Collaborate with stakeholders to understand marketing objectives and develop strategies to achieve them using Salesforce Marketing Cloud.
• Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud.
• Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud.
• Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
• Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
• Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness.
• Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization.

Our goal is to Fuel Your Career! As a Theoris team member, you join a culture based on people-centered values and an environment that fosters both personal and professional growth.

We build long-term relationships with our clients and our consultants. With over 30 years of building strong relationships in the industry, we’re uniquely positioned to make the right connections.

This knowledge is used to find the right job placement. Our recruiting teams are experts dedicated to the information technology and engineering staffing space and are highly respected by our client base.