Vice President Group Director, Social Strategy

Position Title

Vice President Group Director, Social Strategy

Company : Digitas North America

Location : Boston, MA

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As the key leader working across multiple teams, you’ll live at the intersection of media, creative, analytics, social, and content. There are tons of digital social and content opportunities out there—you’ll figure out which opportunities are right for our clients and how to activate them.

Responsibilities

Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach

Providing smart perspective on overall social and content industry landscape, trends and best practices

Driving thought leadership around content development, engagement practices, measurement, and process

Helping brands develop governance and escalation policies for social media

Cultivating strong relationships with 3rd party content providers and websites

Presenting to and strategizing with clients on specific brand social initiatives

Qualifications

8+ years of digital marketing experience, with an emphasis on social media and or / content development for major clients

Minimum 5 years of managing direct reports

A strong understanding of media planning, distribution and content syndication

Superb experience leading creative thinking in the digital space : content, media, social and activation

The ability to develop strong relationships with internal and external partners

Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture

A strong sense of consumer insights—you get what makes people tick

The ability to back up great creative ideas with sound analytical reasoning

A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives

Poise and eloquence—when you speak with clients, they listen

Willingness to travel—you’re open to new places, new faces and new ideas

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL

• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Compensation

Compensation Range : $153,000 - $225,500.

Employment Information

Seniority level : Not Applicable

Employment type : Full-time

Job function : Business Development and Sales

Industry : Advertising Services

Application Details

Application deadline for this job posting will be 11 / 30 / 25. All your information will be kept confidential according to EEO guidelines.

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